“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of the television station states that omitting the coverage of weather and local news from programs has had detrimental effect on the quality of television and promoted dissatisfaction among viewers.Hence, he concludes that they should restart local programs in order to reach better performance. This argument may seem logical at first look but it actually engages in several logical fallacies and fails to be convincing.
First, the manager states that lessening of local programs has been occured in the past year. one year is not enough time to assess the effect of a decision, more time should be devoted for measuring the outcomes.He also states that complaints have been concerned with coverage of local news. This sentence in vague.What is the subject of the complaints? It is likely that people ask to omit the local prgrams completely, or they are just dissatisfied with the television presenters or contents o these programs. Therefore manager should provide sufficient data regarding the reason of the complaints and perform surveys on people who call them.
Second, he claims that local businesses have end their cooperation with them for advertising. This can have numerous reasons, maybe the advertisers have found more popular programs and are therefore attracted to them. It is also possible that this television offered high prices for advertising and it has deterred businesses from choosing them. Therefore valid data regarding the precise reasons of this change should be provided.
Third, the conclusion of the manager regarding the restoring of local programs in order to attract viewer seems cursory. Late-night programs are not usually concerned with news or weather program, including them may have more adverse effect on their view rates. Additionally, vast surveys must be performed regarding any new rivals in the market. It is likely that other television programs cover this local programs that are more attractive for audiences. Also, they should ensure that people have any predilection for this kind of programs or not. Therefore, more data is required regarding the people's opinion and market.
In conclusion, this argument lacks seriously in persuasiveness and cogency. More statistics and sufficient evidence should be acquired regarding the market, people, and advertisers.
| Post date | Users | Rates | Link to Content |
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| 2020-01-12 | AC1990 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 364 350
No. of Characters: 1924 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.368 4.7
Average Word Length: 5.286 4.6
Word Length SD: 2.701 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.222 21.0
Sentence Length SD: 11.028 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.329 0.35
Sentence-Para Coherence: 0.548 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 212, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Hence
... promoted dissatisfaction among viewers.Hence, he concludes that they should restart ...
^^^^^
Line 5, column 95, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...rams has been occured in the past year. one year is not enough time to assess the e...
^^^
Line 5, column 214, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...d be devoted for measuring the outcomes.He also states that complaints have been c...
^^
Line 5, column 317, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: What
...e of local news. This sentence in vague.What is the subject of the complaints? It is...
^^^^
Line 5, column 514, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...resenters or contents o these programs. Therefore manager should provide sufficient data ...
^^^^^^^^^
Line 9, column 46, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'ended'.
Suggestion: ended
...d, he claims that local businesses have end their cooperation with them for adverti...
^^^
Line 9, column 347, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...deterred businesses from choosing them. Therefore valid data regarding the precise reason...
^^^^^^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ns of this change should be provided. Third, the conclusion of the manager reg...
^^^^
Line 13, column 598, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'peoples'' or 'people's'?
Suggestion: peoples'; people's
...re, more data is required regarding the peoples opinion and market. In conclusion,...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, hence, look, may, regarding, second, so, therefore, third, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1986.0 2260.96107784 88% => OK
No of words: 361.0 441.139720559 82% => More content wanted.
Chars per words: 5.50138504155 5.12650576532 107% => OK
Fourth root words length: 4.35889894354 4.56307096286 96% => OK
Word Length SD: 2.83444616581 2.78398813304 102% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.506925207756 0.468620217663 108% => OK
syllable_count: 607.5 705.55239521 86% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.3535160697 57.8364921388 94% => OK
Chars per sentence: 104.526315789 119.503703932 87% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 5.73684210526 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214347276366 0.218282227539 98% => OK
Sentence topic coherence: 0.0644759848817 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0713223437006 0.0701772020484 102% => OK
Paragraph topic coherence: 0.116231668222 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0732725794749 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.62 12.5979740519 116% => OK
dale_chall_readability_score: 8.87 8.32208582834 107% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.