Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The memorandum from the business manager claims that to attract more viewers and to avoid decreasing advertising revenues, the program should restore the time of weather and local news because Hof the proportion of complaint related the subject and canceled advertising contracts. The logic seems right ostensibly, there are some misconstrues and misunderstanding when we examine it profoundly.
There is no way to find out from the memorandum that the complaints about the coverage of weather and local news had positive or negative attitude toward the change last year. If the complaints were about how culpable the broadcast center is about not showing enough information about the weather and the local news, the program should respond the clients' need. However, if the complaints were mostly about the applauses for the decision, the program made the good decision.
Even though the camplaints are mostly negative, if the number of people who watches the show have increased compare to the last year, increasing time to national news and less time to weather and local news would a fine thing done. We have to acknowledge that not every costomers leave mails full of complaints. Most of the people just decide one of two options: watch it or not. The statistics were told that only 5% of the attendents leave comments and feedback to the TV program. To decide whether the show should maintain the composition, it would be wiser to check whether the number of audience of the show have increased or not.
Also there are no relation between the decreasing of advertising contracts and the devotion. The business manager claims that the two events are cause and result because one occured after the another one occured. However, there could be many different reasons why the local businesses canceled their advertising contracts. The manager's claim would be pleasible if the reason of the cancel is less time to local news but it may be the decreased budget of the company so that it couldn't afford the cost of the advertisement.
In conclusion, the business manager should reconsider the suggestion because of the opaque validity of the complaints and mere relation of the canceled advertisement.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 362 350
No. of Characters: 1809 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.362 4.7
Average Word Length: 4.997 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.133 21.0
Sentence Length SD: 9.952 7.5
Use of Discourse Markers (%): 0.467 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.59 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...of the show have increased or not. Also there are no relation between the decre...
^^^^
Line 13, column 238, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...er one occured. However, there could be many different reasons why the local businesses cancel...
^^^^^^^^^^^^^^
Line 13, column 379, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...aim would be pleasible if the reason of the cancel is less time to local news but it may b...
^^^^^^^^^^
Line 13, column 478, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
...reased budget of the company so that it couldnt afford the cost of the advertisement. ...
^^^^^^^
Transition Words or Phrases used:
also, but, however, if, may, so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1859.0 2260.96107784 82% => OK
No of words: 361.0 441.139720559 82% => More content wanted.
Chars per words: 5.14958448753 5.12650576532 100% => OK
Fourth root words length: 4.35889894354 4.56307096286 96% => OK
Word Length SD: 2.73861628992 2.78398813304 98% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.493074792244 0.468620217663 105% => OK
syllable_count: 567.0 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 58.1421247175 57.8364921388 101% => OK
Chars per sentence: 123.933333333 119.503703932 104% => OK
Words per sentence: 24.0666666667 23.324526521 103% => OK
Discourse Markers: 3.06666666667 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287110161818 0.218282227539 132% => OK
Sentence topic coherence: 0.0832930710861 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0937649600067 0.0701772020484 134% => OK
Paragraph topic coherence: 0.141613048125 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0764650030233 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.