Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The argument in question is related to a recommendation from a business manager of a television station to restore the time devoted to weather and local news to its former level which was previously reduced to devote more time to national news. There is a strong need to evaluate the recommendation as the company has already started receiving complaints about the change in broadcasting pattern and advertisement revenues are going down.
There are various questions that should be answered by the evidence:
1. What is the viewer demographics?
Attracting more viewership is every television station's primary objective. They want to deliver the best that they produce and to the maximum they broad cast. But understanding the viewership side is always a challenging task. First, the target audience should be defined and then second, the total target audience of the television station should be assessed to understand what type of content to deliver. If majority of the target group belongs to the set that prefers national news at the late-night news show, then the status quo should not be changed. But if it is the opposite, the target audience largely prefers local news and weather, this statistics strengthen the argument largely.
2. Revenue model of the television station?
Every company wants to grow bigger with the number of people they are attached to as well as its valuation; which is where profits come into the picture. The previous question was centered towards the consumers of the content, but from the company's perspective, the total revenue made in different situations needs to be cross-checked. If the total advertisement revenue from the local businesses was profitable and the switch to national content was not quite the money-maker, then the argument should be executed. On the contrary, the argument is majorly weakened if the current scenario yields more profits.
3. Understanding of the complaint statistics?
A successful company always listens to its stakeholders and for a television company, its viewers are the most important jewels. Feedback mechanism has always corrected a company's mistakes from a viewer's perspectives and the viewers develop a sense of loyalty and respect when done so. But an understanding of what exactly are the complaints about, is quite important. If the number of complaints have increased when the company chose the national content on preference, then it is a clear indication that viewers are not happy and this will lead to decreasing numbers of loyals.
Therefore, all theses questions should be answered before taking a decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in an 54
- A nation should require all its students to study the same national curriculum until they enter college rather than allow schools in different parts of the nation to determine which academic courses to offer. 70
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 66
- Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with 66
- An international development organization, in response to a vitamin A deficiency among people in the impoverished nation of Tagus, has engineered a new breed of millet high in vitamin A. While seeds for this new type of millet cost more, farmers will be p 50
Grammar and spelling errors:
Line 7, column 645, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...largely prefers local news and weather, this statistics strengthen the argument larg...
^^^^
Discourse Markers used:
['but', 'first', 'if', 'second', 'so', 'then', 'therefore', 'well', 'as well as', 'on the contrary']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.259911894273 0.25644967241 101% => OK
Verbs: 0.160792951542 0.15541462614 103% => OK
Adjectives: 0.079295154185 0.0836205057962 95% => OK
Adverbs: 0.0528634361233 0.0520304965353 102% => OK
Pronouns: 0.0220264317181 0.0272364105082 81% => OK
Prepositions: 0.0859030837004 0.125424944231 68% => OK
Participles: 0.0484581497797 0.0416121511921 116% => OK
Conjunctions: 2.93987829412 2.79052419416 105% => OK
Infinitives: 0.0396475770925 0.026700313972 148% => OK
Particles: 0.00220264317181 0.001811407834 122% => OK
Determiners: 0.13436123348 0.113004496875 119% => OK
Modal_auxiliary: 0.0154185022026 0.0255425247493 60% => OK
WH_determiners: 0.0220264317181 0.0127820249294 172% => OK
Vocabulary words and sentences:
No of characters: 2638.0 2731.13054187 97% => OK
No of words: 416.0 446.07635468 93% => OK
Chars per words: 6.34134615385 6.12365571057 104% => OK
Fourth root words length: 4.51620172871 4.57801047555 99% => OK
words length more than 5 chars: 0.420673076923 0.378187486979 111% => OK
words length more than 6 chars: 0.348557692308 0.287650121315 121% => OK
words length more than 7 chars: 0.233173076923 0.208842608468 112% => OK
words length more than 8 chars: 0.139423076923 0.135150697306 103% => OK
Word Length SD: 2.93987829412 2.79052419416 105% => OK
Unique words: 208.0 207.018472906 100% => OK
Unique words percentage: 0.5 0.469332199767 107% => OK
Word variations: 55.4302899481 52.1807786196 106% => OK
How many sentences: 23.0 20.039408867 115% => OK
Sentence length: 18.0869565217 23.2022227129 78% => OK
Sentence length SD: 66.2673453414 57.7814097925 115% => OK
Chars per sentence: 114.695652174 141.986410481 81% => OK
Words per sentence: 18.0869565217 23.2022227129 78% => OK
Discourse Markers: 0.434782608696 0.724660767414 60% => OK
Paragraphs: 9.0 5.14285714286 175% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 52.9427257525 51.9672348444 102% => OK
Elegance: 1.67289719626 1.8405768891 91% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.425607969593 0.441005458295 97% => OK
Sentence sentence coherence: 0.0906816363438 0.135418324435 67% => OK
Sentence sentence coherence SD: 0.101203567419 0.0829849096947 122% => OK
Sentence paragraph coherence: 0.604448726771 0.58762219726 103% => OK
Sentence paragraph coherence SD: 0.311404194136 0.147661913831 211% => Sentences are changing often in a paragraphs.
Sentence topic coherence: 0.146019948837 0.193483328276 75% => OK
Sentence topic coherence SD: 0.100321997524 0.0970749176394 103% => OK
Paragraph paragraph coherence: 0.194128587375 0.42659136922 46% => OK
Paragraph paragraph coherence SD: 0.109435984825 0.0774707102158 141% => OK
Paragraph topic coherence: 0.187015027934 0.312017818177 60% => OK
Paragraph topic coherence SD: 0.132208961117 0.0698173142475 189% => OK
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 9.0 4.82512315271 187% => Less neutral sentences wanted.
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.