The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The above mentioned memo from the Advertising Director of the Super Screen Movie Production Company that states the following arguments:
1. Fewer people attended Super Screen produced movies in the past year as compared to any other year.
2. Percentage of positive reviews about specific Super Screen movies have increased during the past year.
These arguments have been concluded into the fact that reviews are not reaching out to prospective viewers therefore the problem is not with the quality of the movies but due to the lack of awareness. The recommendation presented is to allocate greater share of budget next year for advertising for public reach. The recommendation made on the arguments lack reasonable arguments required for its evaluation and are discussed below.
The decrease in the number of viewers past year can be due to various reasons. This can be due to people's interest in movies falling down due to the availability of online resources or other sources of entertainment. The situation of economic meltdown can also trigger this behaviour. Answers to these questions can elucidate why did the population go down.
The increase in positive reviews as quite a baseless statement presented without facts as the credibility of the reviewers is in question. Plus the advertising director is only talking about some specific movies whose quality could be better but this does not necessarily prove that the overall quality increased.
The conclusions derived by the advertising director is a 'shot in the air' as decrease in number even after higher reviews of some movies can not only be because of lack of awareness. Another major question is regarding the price of movie tickets. If the price has gone up, the viewers will deprioritize their entertainment by movies and shift their focus to other cheaper ways.
The recommendation presented does not stand clear on what kind of advertising is the director focusing on. Can the gap of awareness be filled by advertising positive movie reviews or is there a better alternative? The above mentioned questions are to be answered for better decision making and allocation of budget.
- People who make decisions based on emotion and justify those decisions with logic afterwards are poor decision makers. 16
- Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with 66
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in an 54
- A nation should require all its students to study the same national curriculum until they enter college rather than allow schools in different parts of the nation to determine which academic courses to offer. 70
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 66
Grammar and spelling errors:
Line 6, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... evaluation and are discussed below. The decrease in the number of viewers past ...
^^^
Discourse Markers used:
['also', 'but', 'if', 'regarding', 'so', 'therefore', 'kind of', 'talking about']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.287262872629 0.25644967241 112% => OK
Verbs: 0.162601626016 0.15541462614 105% => OK
Adjectives: 0.0840108401084 0.0836205057962 100% => OK
Adverbs: 0.0406504065041 0.0520304965353 78% => OK
Pronouns: 0.00813008130081 0.0272364105082 30% => Some pronouns wanted.
Prepositions: 0.140921409214 0.125424944231 112% => OK
Participles: 0.0514905149051 0.0416121511921 124% => OK
Conjunctions: 2.86592519377 2.79052419416 103% => OK
Infinitives: 0.0271002710027 0.026700313972 101% => OK
Particles: 0.00542005420054 0.001811407834 299% => OK
Determiners: 0.124661246612 0.113004496875 110% => OK
Modal_auxiliary: 0.0216802168022 0.0255425247493 85% => OK
WH_determiners: 0.0108401084011 0.0127820249294 85% => OK
Vocabulary words and sentences:
No of characters: 2159.0 2731.13054187 79% => OK
No of words: 348.0 446.07635468 78% => More content wanted.
Chars per words: 6.20402298851 6.12365571057 101% => OK
Fourth root words length: 4.31911543099 4.57801047555 94% => OK
words length more than 5 chars: 0.385057471264 0.378187486979 102% => OK
words length more than 6 chars: 0.310344827586 0.287650121315 108% => OK
words length more than 7 chars: 0.229885057471 0.208842608468 110% => OK
words length more than 8 chars: 0.149425287356 0.135150697306 111% => OK
Word Length SD: 2.86592519377 2.79052419416 103% => OK
Unique words: 177.0 207.018472906 85% => More unique words wanted.
Unique words percentage: 0.508620689655 0.469332199767 108% => OK
Word variations: 53.5319716598 52.1807786196 103% => OK
How many sentences: 19.0 20.039408867 95% => OK
Sentence length: 18.3157894737 23.2022227129 79% => OK
Sentence length SD: 45.0373805962 57.7814097925 78% => OK
Chars per sentence: 113.631578947 141.986410481 80% => OK
Words per sentence: 18.3157894737 23.2022227129 79% => OK
Discourse Markers: 0.421052631579 0.724660767414 58% => OK
Paragraphs: 8.0 5.14285714286 156% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 49.3502722323 51.9672348444 95% => OK
Elegance: 2.26923076923 1.8405768891 123% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.510982295487 0.441005458295 116% => OK
Sentence sentence coherence: 0.100523703153 0.135418324435 74% => OK
Sentence sentence coherence SD: 0.0776794902771 0.0829849096947 94% => OK
Sentence paragraph coherence: 0.613604419435 0.58762219726 104% => OK
Sentence paragraph coherence SD: 0.259710955354 0.147661913831 176% => OK
Sentence topic coherence: 0.202869905125 0.193483328276 105% => OK
Sentence topic coherence SD: 0.119911761864 0.0970749176394 124% => OK
Paragraph paragraph coherence: 0.28888577153 0.42659136922 68% => OK
Paragraph paragraph coherence SD: 0.0935233785342 0.0774707102158 121% => OK
Paragraph topic coherence: 0.31970906549 0.312017818177 102% => OK
Paragraph topic coherence SD: 0.102996206841 0.0698173142475 148% => OK
Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 14.0 14.657635468 96% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.