Manager of a television station offers to restore the time devoted to weather and local news to former level as he believes that it will attract more viewers and prevent further revenue loss. Author claims that when station devoted more time to national news instead of local news and weather, it led to decreased viewership and loss of advertising revenue. While the correlation stated are logical and probable, it will require more thought and data in order to warrant any action.
First of all, manager claims that most complaints station received were regarding station's coverage of weather and local news. However, author provides no detailes or data about those complaints. It would be beneficial to know, what specifically viewers didn't like in station's weather and local news programs. Maybe they are unsatisfied with the content or quality of the picture, not he coverage itself. Additionally, author should provide statistics from a previous years. It is quite possible, that amount of complaints received is insignifficant compared to previous year.
Secondly, author assumes that local businesses used to advertise during late-night news programs cancelled their advertising due to decreased coverage of local news and weather. It is merely an assumption without solid grounds. Author provides no justification of his statement. There can be many other reasons why local businesses broke their contracts. The economical situation can be bad, so they decreased their marketing budgets, or they figured out that advertising on television doesn't reach their main audience and switched to different advertising channels. Manager should conduct some survey of local businesses owners or decision makers and prove his argument with valid data.
Finally, author assumes that if station restore time to local news and weather it will attract more viewers and avoid further loss of advertising revenue. It is not necessarilly so. There is no quaranty that such action will benefit the station. Maybe viewers are looking for completelly different formats and have no interest in local news and weather reports, so station changes will not attract them.
In conclusion, author provide little justification to his arguments. In order to fully understand situation and make a decision it would require more research and data. Author should provide analysis of current viewers complaints, compare them to previous years, gather some answers from partners that used to advertise during late-night programs and finally provide report of a current state the industry with conclusion on what audience and advertisers nowadays are looking for.
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Grammar and spelling errors:
Line 2, column 254, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...cial to know, what specifically viewers didnt like in stations weather and local news...
^^^^^
Line 2, column 468, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'year'?
Suggestion: year
...ould provide statistics from a previous years. It is quite possible, that amount of c...
^^^^^
Line 3, column 359, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...l businesses broke their contracts. The economical situation can be bad, so they decreased...
^^^^^^^^^^
Line 3, column 486, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ured out that advertising on television doesnt reach their main audience and switched ...
^^^^^^
Line 4, column 202, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ot necessarilly so. There is no quaranty that such action will benefit the statio...
^^
Transition Words or Phrases used:
finally, first, however, if, look, may, regarding, second, secondly, so, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2235.0 2260.96107784 99% => OK
No of words: 408.0 441.139720559 92% => More content wanted.
Chars per words: 5.47794117647 5.12650576532 107% => OK
Fourth root words length: 4.49433085973 4.56307096286 98% => OK
Word Length SD: 2.72385755692 2.78398813304 98% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 692.1 705.55239521 98% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 64.3471987228 57.8364921388 111% => OK
Chars per sentence: 101.590909091 119.503703932 85% => OK
Words per sentence: 18.5454545455 23.324526521 80% => OK
Discourse Markers: 4.86363636364 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261497428972 0.218282227539 120% => OK
Sentence topic coherence: 0.0741536111979 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.091051087657 0.0701772020484 130% => OK
Paragraph topic coherence: 0.155811948345 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.0699701556065 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.5 12.5979740519 115% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.