"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The business manager of a television station shows concerns for losing viewers and as well as revenues that comes from local business. In this context he tries to correlate some dubious facts that fails to make the argument as compelling one.
It is true that nowadays televisions are facing competitive market and everydays new televsion stations are popping up. To maintain the position in this market and generate revenue there should be enough analysis before taking any decision and one must be strategic here.
It mentioned in the argument that late night program has devoted much time to national news and less time to weather and local news. Does the television station decrease its local and weather news report over all through out the day or only cut the time from night program. Is there any other separate program which focus on local news or weather report ? In that case viewers should be notified about that. It is also very important to take feedback from the viewers if that program timing is suitable to them.
The television station is receiving complaints from the viewers egarding the late-night program. What are the complaints exactly ? Don't they want to watch national news at all or they are they are not happy with the content with the national news. It may happen that they tune other television station for national news and for local and weather report opt for this station. Or it may be also the case that during that time viewers want to watch local and weather reporting. A survey from viewers is important to analyze from which age group these complaints are coming , what type of program they want to watch that time etc.
The business manager also highlighted the decrement in business advertisement which will deter the revenue of the television station. He assumes that by broadcasting local ews ans weather report , it would be easier to get advertisement. It may not be true always. Have the manager studied the market for other television station advertisement rate. Until unless having the exaustive report it can not be assumed .
In conclusion , a proper market study and survey is important before taking any decision. Viewers are the core part of a television station and revebue is the fuel for any organizion. Without having above mentioned doubts clear , the television station should not take any decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 395 350
No. of Characters: 1925 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 4.873 4.6
Word Length SD: 2.459 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.174 21.0
Sentence Length SD: 5.99 7.5
Use of Discourse Markers (%): 0.348 0.12
Sentence-Text Coherence: 0.3 0.35
Sentence-Para Coherence: 0.548 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 103, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r losing viewers and as well as revenues that comes from local business. In this ...
^^
Line 5, column 214, Rule ID: THROUGH_OUT[1]
Message: Did you mean 'throughout'?
Suggestion: throughout
... local and weather news report over all through out the day or only cut the time from night...
^^^^^^^^^^^
Line 7, column 132, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Don't
...gram. What are the complaints exactly ? Dont they want to watch national news at all...
^^^^
Line 7, column 180, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'they are'.
Suggestion: they are
...y want to watch national news at all or they are they are not happy with the content with the nat...
^^^^^^^^^^^^^^^^^
Line 7, column 357, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ews and for local and weather report opt for this station. Or it may be also the ...
^^
Line 7, column 571, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ch age group these complaints are coming , what type of program they want to watch...
^^
Line 7, column 628, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rogram they want to watch that time etc. The business manager also highlighted th...
^^^^^
Line 9, column 195, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...roadcasting local ews ans weather report , it would be easier to get advertisement...
^^
Line 9, column 351, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Until” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... television station advertisement rate. Until unless having the exaustive report it c...
^^^^^
Line 9, column 413, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...e exaustive report it can not be assumed . In conclusion , a proper market stud...
^^
Line 11, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...it can not be assumed . In conclusion , a proper market study and survey is imp...
^^
Line 11, column 228, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...hout having above mentioned doubts clear , the television station should not take ...
^^
Transition Words or Phrases used:
also, if, may, so, well, in conclusion, as well as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1971.0 2260.96107784 87% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 5.00253807107 5.12650576532 98% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.52010775388 2.78398813304 91% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.46192893401 0.468620217663 99% => OK
syllable_count: 614.7 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.6097924339 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 85.6956521739 119.503703932 72% => OK
Words per sentence: 17.1304347826 23.324526521 73% => OK
Discourse Markers: 2.69565217391 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270649312761 0.218282227539 124% => OK
Sentence topic coherence: 0.0875649851529 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.1160984463 0.0701772020484 165% => OK
Paragraph topic coherence: 0.130324834477 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.16094766945 0.0628817314937 256% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.42 12.5979740519 91% => OK
dale_chall_readability_score: 7.16 8.32208582834 86% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.