The author of a television station claimed that increased time to national news instead of reducing weather and local news affected their viewer response and revenue. According to this reason, the suggestion from author, they should maintain timing and program as it was, can recap their previous income and customers. It seems plausible to bolster author side but careful scrutiny finds out a logical flaws and ill-terminology.
Firstly, author talked about here late night news program if though viewers complained about only weather and local news. Is these news only broadcast at late night that's why author detected that customers' indicated that timing changes. Most common scenario for job holders that they have tired after their duty and take some rest at night. If author have told about young children who make this complaints go to bed in late night and watch TV shows then it is reasonable. But, new generations have more interest about suspicious type program like reality shows, movies, serials, game shows etc. than news. Most of them do not like to watch news at late night. First author should make it clear.
Secondly, local businesses that used to advertise late-night program have canceled their contracts. Perhaps lack of viewers they wish to change their timing or they can change their business strategy. Instead of TV advertisement they may use now newspaper advertisement. It should be clarify the actual reasons for their cancelation. Withdrawing contracts never indicate that it might happen for their less timing in weather and local news. More attractive facilities and opportunities, low rate for advertisements might helpful to attract more businessmen. May be advertising cost is very high in this TV channel. Consequently they are forced to advertise this odd timing thus viewers do not come to know about their products. As a result sales reports are grown negatively which never expected by the businessmen.
Lastly, author recommended that increasing their weather and local news every time instead national news. Without considering customers demand, such kind of decision may not be run smoothly. To know more about customers' preference, a survey should conduct to reveal their problem and public suggestion. That must be helpful to make more revenue. TV programs are selected in that way whether all age group of people can watch without feeling bored. Categorized by their preference is helpful for author broadcasting and sequencing their programs.
In conclusion, to buttress author position, he might be clear all of upper-mentioned point and encounter their main problems. To capture their customers’ new strategy should be followed as customers want. Only one reason never valid to support author's argument. More data need to be analysis and reveal solutions of this problem.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 448 350
No. of Characters: 2326 1500
No. of Different Words: 245 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 5.192 4.6
Word Length SD: 2.621 2.4
No. of Words greater than 5 chars: 170 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.448 21.0
Sentence Length SD: 4.882 7.5
Use of Discourse Markers (%): 0.483 0.12
Sentence-Text Coherence: 0.259 0.35
Sentence-Para Coherence: 0.444 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 126, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
...d about only weather and local news. Is these news only broadcast at late night thats why ...
^^^^^^^^^^
Line 3, column 166, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...these news only broadcast at late night thats why author detected that customers indi...
^^^^^
Line 3, column 392, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...have told about young children who make this complaints go to bed in late night and ...
^^^^
Line 5, column 285, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'clarified'?
Suggestion: clarified
...w newspaper advertisement. It should be clarify the actual reasons for their cancelatio...
^^^^^^^
Line 5, column 616, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Consequently,
...g cost is very high in this TV channel. Consequently they are forced to advertise this odd t...
^^^^^^^^^^^^
Line 5, column 729, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... not come to know about their products. As a result sales reports are grown negati...
^^
Line 5, column 817, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hich never expected by the businessmen. Lastly, author recommended that increasi...
^^^^^^
Line 7, column 547, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...dcasting and sequencing their programs. In conclusion, to buttress author positi...
^^^^^
Line 9, column 220, Rule ID: ADVERB_WORD_ORDER[9]
Message: The adverb 'never' is usually put before the verb 'reason'.
Suggestion: never reason
...be followed as customers want. Only one reason never valid to support authors argument. More...
^^^^^^^^^^^^
Transition Words or Phrases used:
but, consequently, first, firstly, if, lastly, may, second, secondly, so, then, thus, in conclusion, kind of, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2392.0 2260.96107784 106% => OK
No of words: 448.0 441.139720559 102% => OK
Chars per words: 5.33928571429 5.12650576532 104% => OK
Fourth root words length: 4.60065326758 4.56307096286 101% => OK
Word Length SD: 2.74996738733 2.78398813304 99% => OK
Unique words: 247.0 204.123752495 121% => OK
Unique words percentage: 0.551339285714 0.468620217663 118% => OK
syllable_count: 710.1 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.1632681237 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 82.4827586207 119.503703932 69% => OK
Words per sentence: 15.4482758621 23.324526521 66% => OK
Discourse Markers: 4.1724137931 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.251565791747 0.218282227539 115% => OK
Sentence topic coherence: 0.0747969923213 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.094932484425 0.0701772020484 135% => OK
Paragraph topic coherence: 0.151617676021 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0765863785142 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 13.4 12.5979740519 106% => OK
dale_chall_readability_score: 8.65 8.32208582834 104% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.