Prompt: "The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.' Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
Television stations rely on businesses advertisements as their primary source of income. Lost contracts are typically due to lack of views, of which the cause needs to be identified. This television station has falsely concluded that their lack of late night views is solely because they decreased the time devoted to covering local news and weather.
First, there is no evidence that the decrease in views is directly caused by the lack of local news and weather reports. The decrease in television views could be because of fewer people watching TV than before. It could also be true that the decrease in views is caused by a new, competing news station. In order to accurately claim the lack of coverage for the decrease in views, the television station would need supporting evidence, such as a survey of their customers. If the customers do, in fact, proclaim that their lack of viewing is due to decreased coverage of local news and weather, this argument might hold true.
Second, the complaints that the television station received about the local news and weather could be misleading. Were there two or three letters requesting that a few more minutes be spent on local news, or was there a mob of people calling and writing to demand more weather coverage? The television station does not state what exactly the complaints were about. Maybe the customers were upset at the quality of the local news and weather report and that is why they stopped watching. If the television station produced the nature of the complaints they would have a more accurate argument towards increasing the local news and weather screen time.
Thirdly, it can not be presumed that the businesses canceled their contracts solely due to the lack of late-night views. It is certainly possible that the two companies could no longer come to a legal agreement, or that the businesses are closing down. It can only be assumed that the canceled contracts are due to lack of views if that is explicitly stated by the businesses when they canceled their contracts.
In conclusion, the television station needs to reevaluate the source of their customer's and contractor's dissatisfaction. The lack of late-night viewers may be due to various reasons, and it cannot be concluded that the decrease in local news and weather reports is the cause.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-08-01 | ebgoldstein | 50 | view |
| 2018-06-29 | ch4ntell3 | 100 | view |
| 2018-05-13 | asianflamme | 55 | view |
| 2018-04-30 | Syed Mahmud | 33 | view |
| 2018-03-19 | Diablo | 69 | view |
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 390 350
No. of Characters: 1897 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 4.864 4.6
Word Length SD: 2.616 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.667 21.0
Sentence Length SD: 5.907 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.389 0.35
Sentence-Para Coherence: 0.619 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, first, if, may, second, so, third, thirdly, in conclusion, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1943.0 2260.96107784 86% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 4.98205128205 5.12650576532 97% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.67353774543 2.78398813304 96% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.438461538462 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 30.798278371 57.8364921388 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 107.944444444 119.503703932 90% => OK
Words per sentence: 21.6666666667 23.324526521 93% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249907092336 0.218282227539 114% => OK
Sentence topic coherence: 0.0986571874186 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0762213393661 0.0701772020484 109% => OK
Paragraph topic coherence: 0.159847243585 0.128457276422 124% => OK
Paragraph topic coherence SD: 0.0682110969936 0.0628817314937 108% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.