As neccessity is the mother of invention, so is publicity the mother of income. The more your product reaches people, the more people reach your product. The advice given by the regional brand manager to the national brand manager, for their Sun-Been Facial Cleanser, is a feasible solution for their desire of increasing their customer growth. To strengthen this argument we can consider few cases.
Firstly, Media has reached almost all the households of current day society. Any news over the media is just taken within seconds to the public. Though internet is the major source of media it may not be always available for all people, but, television and radio complete this unavailability. So media can be treated as a major source of publicity for campaigning the Sun-Beem's improved formula. Avoiding this option will surely affect the companies customer growth.
Secondly, the previous customers who are already aware of the Sun-Beam's old formula have a negative opinion on the product.Only media can help to erase these negative assumptions of people. Because of its insatiable interest in spreading new news to the people. They are always in run to improve their trp ratings and are competing with their fellow mates. So surely they help us to spread the news of the news non-carcinogenic formula. They also aid us in removing the negativity among people regarding this formula.
Thirdly, though media is central part of the publicity campaign we can even opt for other methods. We can organize events in various malls and public crowded places displaying a demo of the new product. We can also involve celebrities to campaign our product; which is also a major source to increase customer growth. In this way we can win confidence of people and also reduce the costs involved in advertisements.
Collecting all the pieces together, fighting fire with fire is very effective way to win. Invoving media for campaigning the comapnies new Sun-Beem Facial Cleanser can surely benefit the company to increase its customer line. Upon that t also helps in reducing the negativity of the older product. But we can also consider few other ways like public displays also to campaign which at times involves lesser costs which is surely a benifit for the company.
- Science is meaningless without religion. 50
- "Manned space flight is costly and dangerous. Moreover, the recent success of a series of unmanned space probes and satellites has demonstrated that a great deal of useful information can be gathered without the costs and risks associated with sending men 53
- The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser.“We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz, including tel 29
- The following is a letter from the parent of a private school student to the principal of that school:Last year, Kensington Academy turned over management of its cafeteria to a private vendor, Swift Nutrition. This company serves low-fat, low-calorie meal 82
- Men and women, because of their inherent physical differences, are not equally suited for many tasks.Write a response in which you discuss the extent to which you agree or disagree with the claim. In developing and supporting your position, be sure to add 54
Essay evaluation report
Sentence: As neccessity is the mother of invention, so is publicity the mother of income.
Error: neccessity Suggestion: necessity
Sentence: They are always in run to improve their trp ratings and are competing with their fellow mates.
Error: trp Suggestion: try
Sentence: Invoving media for campaigning the comapnies new Sun-Beem Facial Cleanser can surely benefit the company to increase its customer line.
Error: comapnies Suggestion: companies
Sentence: But we can also consider few other ways like public displays also to campaign which at times involves lesser costs which is surely a benifit for the company.
Error: benifit Suggestion: benefit
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flaws:
It is on the wrong way. Need to argue against the statement.
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 22 15
No. of Words: 375 350
No. of Characters: 1843 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.915 4.6
Word Length SD: 2.549 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.045 21.0
Sentence Length SD: 6.056 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.506 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 441, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...ding this option will surely affect the companies customer growth. Secondly, the previ...
^^^^^^^^^
Line 5, column 124, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Only
... have a negative opinion on the product.Only media can help to erase these negative ...
^^^^
Line 5, column 191, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e these negative assumptions of people. Because of its insatiable intrest in spreading ...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1898.0 2260.96107784 84% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 5.08847184987 5.12650576532 99% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.69555547259 2.78398813304 97% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.530831099196 0.468620217663 113% => OK
syllable_count: 599.4 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.8270586173 57.8364921388 65% => OK
Chars per sentence: 86.2727272727 119.503703932 72% => OK
Words per sentence: 16.9545454545 23.324526521 73% => OK
Discourse Markers: 4.04545454545 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.204530910984 0.218282227539 94% => OK
Sentence topic coherence: 0.0577191948987 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.083809946029 0.0701772020484 119% => OK
Paragraph topic coherence: 0.120560826653 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0537374907121 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.92 8.32208582834 107% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.