Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Although there is a possibility that increase in call-in advice programs in a radio station can bring a surge in radio audience listening to that station, author’s case to prove this is full of assumptions. If these assumptions are proved wrong, author’s stand will fall apart.
Firstly, author places his assumption that increase in number of listening audience of WCQP radio station is lonely because of increase in number of call-in programs. But, he fails to provide any proof for it. Is there a possibility of other factors contributing to the surge in number of audiences? Is there any survey or study showing only increasing number of such shows can attract the audience? There could be multiple possibilities unless these questions are answered. For example, change of RJs or the way of hosting the show, change of the type of songs being placed in the shows can all potentially cause an increase in the crowd. There is no legit survey or similar study to prove the legitimacy of such claim that only call-in advice program contributes to the increase of people listening to the station.
Additionally, author mentions about the nation-wide survey which depicts that many listeners are quite interested in call-in advice programs. But, although the survey was nation-wide, do we know exactly how many people took the survey? Were the people taking the survey from same or adjacent area of nation or rife across the nation? How reliable is the sample space of the survey? Author clearly doesn’t answer these in his argument and without it, the recommendation won’t hold true.
Building on the assumptions stated above, there are still other open unanswered question on the KICK radio station’s current state. What are the shows that KICK radio station present? Does people prefer listening to the type of songs being placed in this station? Is the RJ adept in entertaining the crowd? There are so many factors that can neutralize the effect of increasing the call-in programs, if not taken care. For example, if the RJs hosting the shows in KICK radio station are not fun, or the songs being played are not the one people want to hear. Even with increase in number of call-in advice shows will not attract the overall audiences.
Thus, author needs to introspect all his assumptions to prove their validity. All the remnant questions need to be answered to make a claim that call-in advice program alone can attract the crowd, be it any part of the nation and hence, same can be recommended for KICK radio station.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK. better way: maybe the national survey doesn't apply to KICK in Medway.
argument 3 -- need to compare two stations. it works for A, doesn't mean it will work for B.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 428 350
No. of Characters: 2053 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.548 4.7
Average Word Length: 4.797 4.6
Word Length SD: 2.493 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.609 21.0
Sentence Length SD: 8.651 7.5
Use of Discourse Markers (%): 0.435 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, firstly, hence, if, so, still, thus, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2135.0 2260.96107784 94% => OK
No of words: 426.0 441.139720559 97% => OK
Chars per words: 5.0117370892 5.12650576532 98% => OK
Fourth root words length: 4.54310108192 4.56307096286 100% => OK
Word Length SD: 2.67074363507 2.78398813304 96% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.460093896714 0.468620217663 98% => OK
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.8661224224 57.8364921388 84% => OK
Chars per sentence: 92.8260869565 119.503703932 78% => OK
Words per sentence: 18.5217391304 23.324526521 79% => OK
Discourse Markers: 2.60869565217 5.70786347227 46% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269996364937 0.218282227539 124% => OK
Sentence topic coherence: 0.0810573771017 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0869139087412 0.0701772020484 124% => OK
Paragraph topic coherence: 0.16303604794 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.0803630950898 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.64 8.32208582834 92% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.