Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While it may be true that if Medway radio station increases the number of call-in advice program, the number of radio listeners may increase. This author's argument does not make a cogent case. It is easy to understand that Rockville radio listeners are interested to the program but this argument is rife with holes and assumptions therefore, not strong enough to lead to increase the number of call-in advice programs in Medway radio station.
The author mentions that the number of radio audiences in radio station WCQP in Rockville has increased significantly in the past two years because of call-in advice program; however, there is no information about the statistic that can make a different perspective. Imagine the total number of radio listeners in Rockville was a hundred two years ago with ten people interested in call-in service program whereas the total number is two hundred and the interested call-in audiences are forty people now. As a result, it does not show the significate increase of radio listeners. Regardless of whether the major increase in Rockville radio listeners happened or not, the author does not provide enough statistic evidence to support the recommendation.
On the other hand, the author does not give any information about similarities and differences about radio audience’s population in Rockville and in Medway that it can make a big difference in predicted result. Rockville may have mostly retired listeners who have more free time to listen to the radio and call to the program. Subsequently, it could be a reason for increased number of interests. Nevertheless, the listeners to Medway may be generally young people who only have time to listen to the radio while they drive and do not have time to call-in. Considering the type of the audience of each radio station, the number of interested listeners to the program may not increase in Medway. To strengthen his/her proposal, the author needs to investigate about age and gender group of listeners.
Citing a national survey, the author reports radio listeners’ love of call-in program. It is not clear, however, the scope and validity of the survey. For example, the survey could have asked residents if they prefer call-in in the morning or in the evening which may have swayed residents toward call-in program. Unless the survey is fully representative, valid, and reliable, it cannot be used to effectively back the author’s argument.
The author can make his/her suggestion persuasive when he or she provides supporting demographic data of the subject radio stations’ audiences in addition to surveys questionnaire's. With such information, it can be concluded whether the taken approach by Rockville station would result in attracting more listeners to Medway radio station.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-07-08 | Jonginn | 63 | view |
| 2023-06-29 | s.sim | 58 | view |
| 2023-05-09 | manisha_karim | 67 | view |
| 2022-09-28 | Mufaddal Rangwala | 50 | view |
| 2022-09-03 | illidian | 79 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 450 350
No. of Characters: 2287 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 5.082 4.6
Word Length SD: 2.753 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25 21.0
Sentence Length SD: 11.898 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.386 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
but, however, if, may, nevertheless, so, then, therefore, whereas, while, for example, in addition, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2343.0 2260.96107784 104% => OK
No of words: 448.0 441.139720559 102% => OK
Chars per words: 5.22991071429 5.12650576532 102% => OK
Fourth root words length: 4.60065326758 4.56307096286 101% => OK
Word Length SD: 2.87649608229 2.78398813304 103% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.448660714286 0.468620217663 96% => OK
syllable_count: 738.9 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 62.4924150522 57.8364921388 108% => OK
Chars per sentence: 123.315789474 119.503703932 103% => OK
Words per sentence: 23.5789473684 23.324526521 101% => OK
Discourse Markers: 6.84210526316 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.425994839656 0.218282227539 195% => OK
Sentence topic coherence: 0.147934031076 0.0743258471296 199% => OK
Sentence topic coherence SD: 0.116808025744 0.0701772020484 166% => OK
Paragraph topic coherence: 0.25803384868 0.128457276422 201% => OK
Paragraph topic coherence SD: 0.130366027877 0.0628817314937 207% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.