ARGUMENT A recent sales study indicates that consumption of seafood dishes in Bay City restaurants has increased by 30 percent during the past five years Yet there are no currently operating city restaurants whose specialty is seafood Moreover the majorit

In this argument, the author recommends that Bay City should open a new seafood-specific restaurant which will lead to fame and profit. For approving the conclusion, the author employs a variety of evidence such as statistic data and nationwide study. At first glance, the recommendation sounds reasonable, however, further examination reveals that there maybe other evidence ignored by the author. Without considering all the possibilities, the recommendation may not be persuasive and invulnerable.

First, a 30% increase in seafood consumption at Bay City does not necessarily illustrate that a high demand on seafood served by restaurants is existing. Although 30% seems significant, the author may ignore the fact that the actual level of consumption of seafood there is rather low. If true, this data is too weak to prove that a new seafood restaurant can bring to profit.

Second, a nationwide study showing a clear tendency that two-income families toward dining out and eating healthily does not necessarily apply to Bay City. Perhaps, families in here do not prefer this life-style. The author needs to proceed a sound survey in two-income families in Bay City to find out whether its result will support the initial idea.

Even if most of families in this city follow the nationwide trend mentioned above, it is unfair to infer that these families will select seafood or even seafood restaurant as their first choice. Because other than dining out, ordering take-out food at home is relatively convenient for people who dislike eating in a a noisy and crowed restaurant. Although people may go out for dinner, there are still various kinds of food available for people to pick. Facing all kinds of delicious food, it is hard to imagine people will stick to only seafood. Furthermore, according to the common sense, seafood can not be the only healthy diet, other nutrient food like milk, eggs and vegetables are all can assist people to keep sound. Any of these scenarios discussed above, if true, would cast considerable doubt on the argument's conclusion that a new seafood restaurant in Bay City would be popular and profitable.

Finally, even if Bay City families surge into the new seafood restaurant, the restaurant may not be popular and profitable. In one thing, Captain Seafood restaurant is rather unfamiliar for the citizens, and as a new brand it may need a long time for people to accept it. Another thing is, profit is a factor relating to not only revenue but also cost. The new restaurant may suffer a deficit when it is establishing its positive images at the beginning. For example, obtaining high-quality, healthy seafood, or promoting the new restaurant both will cost a large fortune. At the same time, if there are rare customers coming to eat, the restaurant will lose a lot.

To sum up, the proposal lacks credibility to conclude that the new brand seafood restaurant will be popular and profitable for the prediction is based on several shaky and dubious surveys. To strengthen the argument, the author would have to set a new survey which is thorough and comprehensive enough to substantiate the feasibility of opening a brand-new seafood restaurant in Bay City.