The following is a recommendation from the Board of Directors of Monarch Books."We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because i

The author has well explained the logic behind the recommendation of opening a cafe in the Monarch's Books store. Since the store is well established and has a large customer database, the opening of a cafe would clearly encourage people to make a visit there.Nevertheless, it depends on the choice of the customers too so the above explanation is not a full-proof one. Additionally, the idea of spatial allotment to the cafe is not very cogent. In the very beginning, the author claims that Monarch is known for its wide selection of books on all subjects. In order to introduce a cafe section however the children's book section will have to be eliminated thus undermining the store's popularity because this is what it is known for, wide variety on all subjects. Though the author has supported his claim by making a mention of the recent national census indication of a significant decline in the population under age ten but the statistics may take a U-turn in the coming years and the plan may backfire. Also, no appropriate jutification has been provided by the author as to how the opening of a cafe would help compete with Regal Books. There may be a possibility that it is only the books that people are seeking and not a cafe. The success or failure of the new incorporation is dependent on public demand, which has not been given due consideration by the author.

In order to strengthen his/her argument, the author should have included the customers' view points, their likes and dislikes. In all, the argument was well reasoned except for a few loopholes.