The following is a recommendation from the Board of Directors of Monarch Books."We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because i

In the recommendation, the author argues to open a Cafe in Monarch Books so as to attract more customers. He cites various evidences to justify it. However, a meticulous analysis will show otherwise. To bolster the argument, the author needs to answer some questions about the argument. First, does the large number of customers who prefer to go to Monarch Books like to drink coffee there? Second, whether the percentage of the population under age ten in the area can reflect that of the national's or not. Third,how does the competition abilities of Regal Books?

Firstly, whether or not do the Monarch Book's customer like to drink coffee in there will decide the number of the customers if Monarch Book open a Cafe in there. Possibly, in past, there are many people prefer to read and select books in Monarch Book indeed due to its peaceful atmosphere. If opening a Cafe, it will be noisy,which the people don't like. In contrast, if people like to read book while drinking coffee. It will bolster the argument.

Second, about the the percentage of the population under age ten. If the area can not reflect the national's trend of these percentage, it will weaken the argument. Thus, discontinuing the children's book section may lead to the decreasing of some part of customers.

Third, it's indispensable to know the competition abilities of the Regal Books, though it open its own cafe recently but it's unavoidable that it may also has a large customer base regarding it may do a good advertising before it built. It may bring fresh air for the people in the area. Thus, whether or not Monarch Book can compete with Regal Books is a riddle.

In sum, the authors of the argument needs to cites more convincing evidences to support his claim. For example, whether the customers who prefer to go to Monarch Books like to drink coffee there and whether the percentage of the population under age ten in the area can reflect that of the national's. In addition, it's important to know the competition abilities of Regal Books.