"Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image."
Appealing image has certainly become a lot more important than before due to the fast development of multimedia technology in contemporary society. The importance of appealing images is particularly high in fields such as business, politics and art. Nevertheless, the reality and truth behind the images are what really matter in the long run.
In marketing of any business, appealing images in advertisement catch higher public attention to their products, therefore help boost higher revenue. For example, in automobile industry, most cars of different brands have reached the basic engine function level and safety standards. How to promote each different brand? Through advertisement of appealing images! After all, one can’t resist taking another glimpse at the image of a gorgeous person driving a sparkling car on a coastline road. Subconsciously, one creates the connection between this car and the comfort and coolness conveyed via the images. This connection becomes a good impression towards the brand in people’s mind, which creates higher tendency to purchase in the future.
In politics and art, appealing images have similar effects of attracting audiences. In political campaigns nowadays, how candidates dress up and talk seems to get more attention than the actual content of their speeches. As a result, candidates who are successfully wrapped in a patriot, family-oriented, friendly, and charitable image can get higher votes. Similarly, art shows and exhibitions get more audience by displaying more appealing images. Most audience buy tickets because the advertisement looks fun and artistic. If you ask them how much they know about the actual performance or the artist, they probably don’t know much.
Despite the success of using appealing images, the favorable effects all tend to be short-term. If one takes longer-term data into consideration, the actual quality and truth does matter a lot to the effect of promotion and continuous growth. People won’t purchase again or tell their friends about this car if they constantly come across small glitches, nor if the gas consumption is too high. The electorate won’t vote for the same candidates again if they can’t deliver what they have promised during election. Art shows can only be a one-time deal if art works displayed are not of great value.
To sum up, appealing images are effective means for a great start. But for any product, art works and political candidates to have consistent influence among people over a longer period, the real quality and truth is needed. As a result, BMW has been a prominent brand in automobile industry for many decades due to their dedication to quality and details of each single piece. Teddy Roosevelt is still being constantly brought up for his remarkable contribution to building Panama Canal and establishing National Park system. Picasso’s art shows are still always sold out thanks to his eccentric artistic expression.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-10-22 | mukundkalantri | 16 | view |
| 2019-07-19 | gre2019susan | 66 | view |
Transition Words or Phrases used:
but, if, look, nevertheless, really, similarly, so, still, therefore, after all, for example, such as, as a result, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.5258426966 67% => OK
Auxiliary verbs: 4.0 12.4196629213 32% => OK
Conjunction : 20.0 14.8657303371 135% => OK
Relative clauses : 2.0 11.3162921348 18% => More relative clauses wanted.
Pronoun: 16.0 33.0505617978 48% => OK
Preposition: 57.0 58.6224719101 97% => OK
Nominalization: 20.0 12.9106741573 155% => OK
Performance on vocabulary words:
No of characters: 2527.0 2235.4752809 113% => OK
No of words: 466.0 442.535393258 105% => OK
Chars per words: 5.42274678112 5.05705443957 107% => OK
Fourth root words length: 4.64618479453 4.55969084622 102% => OK
Word Length SD: 2.96627773903 2.79657885939 106% => OK
Unique words: 269.0 215.323595506 125% => OK
Unique words percentage: 0.577253218884 0.4932671777 117% => OK
syllable_count: 778.5 704.065955056 111% => OK
avg_syllables_per_word: 1.7 1.59117977528 107% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 6.24550561798 32% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 5.0 3.10617977528 161% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 8.0 4.38483146067 182% => OK
Performance on sentences:
How many sentences: 25.0 20.2370786517 124% => OK
Sentence length: 18.0 23.0359550562 78% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.0011764502 60.3974514979 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 101.08 118.986275619 85% => OK
Words per sentence: 18.64 23.4991977007 79% => OK
Discourse Markers: 5.0 5.21951772744 96% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 0.0 7.80617977528 0% => OK
Sentences with positive sentiment : 21.0 10.2758426966 204% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175641150882 0.243740707755 72% => OK
Sentence topic coherence: 0.0511507941986 0.0831039109588 62% => OK
Sentence topic coherence SD: 0.0639589934463 0.0758088955206 84% => OK
Paragraph topic coherence: 0.11784979883 0.150359130593 78% => OK
Paragraph topic coherence SD: 0.112842742187 0.0667264976115 169% => OK
Essay readability:
automated_readability_index: 13.4 14.1392134831 95% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.8420337079 92% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.5 12.1743820225 94% => OK
coleman_liau_index: 14.16 12.1639044944 116% => OK
dale_chall_readability_score: 8.8 8.38706741573 105% => OK
difficult_words: 126.0 100.480337079 125% => OK
linsear_write_formula: 8.5 11.8971910112 71% => OK
gunning_fog: 9.2 11.2143820225 82% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.