The following is the memorandum from the business manager of a television station:
"Over the past years, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, the local businesses, that used to advertise during our late night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Here the author mentions that in order to attract more viewers to the program and avoid losing any further advertising revenues, the news channel should restore the time devoted to weather and local news to its former level. It attracts less credibility to the statement because of the following reasons.
Firstly, the author mentions that there is a switch from telecasting weather and local news to national news and hence there has been a rising complaint of consumers for the same. But the consumer's complaints could be because of any reason related to the content telecasted as the national news that is shown would be something they already know of and doesn't interest them. It can also be because recently the weather in their particular area has been fluctuating a lot so they're more concerned to know about that update rather than national news, which nowadays they can even watch that on their handset or read a newspaper.
Secondly, the author mentions that local businesses that used to advertise during their late-night news program have canceled their advertising contracts. This can be because of various reasons and not because of telecasting national news. For example, it can be because of the local businesses are looking to expand their business so they now telecast on a wide range of audience channel rather than a local one. It can also be because of they getting cheaper advertising cost with other news channels as compared to this one and so they have shifted. Another reason can be they have come up with new products and services or changed the current advertising campaigns and moved to alternate channels.
So in conclusion, the manager stating that moving to weather and local news would help him revive business does not stand a solid ground on the information provided by him. For me to get convinced that moving back will actually bring in revenue, the manager should conduct a survey of consumers and proving the hypothesis that whether the consumers really are interested and watch the weather news. in turn a survey concerning local businesses should also be conducted to know their real motive to switch of channels or mode of advertisement. The manager should support his/ her statement with relevant data to go ahead with the change.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-08 | Surbhiparekh0211 | 66 | view |
- The following is the memorandum from the business manager of a television station:"Over the past years, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period most of the co 66
- A nation should require all of its students to study the same national curriculum until they enter college 50
Grammar and spelling errors:
Line 3, column 354, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...d be something they already know of and doesnt interest them. It can also be because r...
^^^^^^
Line 3, column 475, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they're
...ular area has been fluctuating a lot so theyre more concerned to know about that updat...
^^^^^^
Line 5, column 430, Rule ID: BECAUSE_OF_I[1]
Message: Probable usage error. Use 'because they' instead.
Suggestion: because they
...rather than a local one. It can also be because of they getting cheaper advertising cost with o...
^^^^^^^^^^^^^^^
Line 7, column 400, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
... interested and watch the weather news. in turn a survey concerning local business...
^^
Transition Words or Phrases used:
actually, also, but, first, firstly, hence, if, look, really, second, secondly, so, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.5258426966 72% => OK
Auxiliary verbs: 14.0 12.4196629213 113% => OK
Conjunction : 16.0 14.8657303371 108% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 35.0 33.0505617978 106% => OK
Preposition: 47.0 58.6224719101 80% => OK
Nominalization: 5.0 12.9106741573 39% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1902.0 2235.4752809 85% => OK
No of words: 381.0 442.535393258 86% => More content wanted.
Chars per words: 4.99212598425 5.05705443957 99% => OK
Fourth root words length: 4.41805628031 4.55969084622 97% => OK
Word Length SD: 2.57099174509 2.79657885939 92% => OK
Unique words: 189.0 215.323595506 88% => More unique words wanted.
Unique words percentage: 0.496062992126 0.4932671777 101% => OK
syllable_count: 584.1 704.065955056 83% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 0.0 3.10617977528 0% => More adverbial clause wanted.
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 20.2370786517 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 23.0359550562 117% => OK
Sentence length SD: 50.8431461478 60.3974514979 84% => OK
Chars per sentence: 135.857142857 118.986275619 114% => OK
Words per sentence: 27.2142857143 23.4991977007 116% => OK
Discourse Markers: 7.85714285714 5.21951772744 151% => OK
Paragraphs: 4.0 4.97078651685 80% => OK
Language errors: 4.0 7.80617977528 51% => OK
Sentences with positive sentiment : 6.0 10.2758426966 58% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 5.13820224719 39% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.83258426966 124% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26082746172 0.243740707755 107% => OK
Sentence topic coherence: 0.101317299897 0.0831039109588 122% => OK
Sentence topic coherence SD: 0.0682557490133 0.0758088955206 90% => OK
Paragraph topic coherence: 0.172000377378 0.150359130593 114% => OK
Paragraph topic coherence SD: 0.036070408011 0.0667264976115 54% => OK
Essay readability:
automated_readability_index: 15.7 14.1392134831 111% => OK
flesch_reading_ease: 52.53 48.8420337079 108% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 12.6 12.1743820225 103% => OK
coleman_liau_index: 11.96 12.1639044944 98% => OK
dale_chall_readability_score: 8.46 8.38706741573 101% => OK
difficult_words: 84.0 100.480337079 84% => More difficult words wanted.
linsear_write_formula: 13.5 11.8971910112 113% => OK
gunning_fog: 12.8 11.2143820225 114% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
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Better to have 5/6 paragraphs with 3/4 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: reason 4. address both of the views presented for reason 4 (optional)
para 6: conclusion.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.