Over the past two years, the number of shoppers in Central Plaza has been steadily decreasing while the popularity of skateboarding has increased dramatically. Many Central Plaza store owners believe that the decrease in their business is due to the number of skateboard users in the plaza. There has also been a dramatic increase in the amount of litter and vandalism throughout the plaza. Thus, we recommend that the city prohibit skateboarding in Central Plaza. If skateboarding is prohibited here, we predict that business in Central Plaza will return to its previously high levels.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Suggested argument postulates that that increased number of skateboard users deteriorate Central Plaza’s business. While it may be true that riding inside busy mall skateboarder might have scared away many customers, and this kind of obstructive and potentially dangerous demeanor is unacceptable the argument fails to prove it.
To begin with, skater’s demeanor should be clarified. It’s not obvious now whether skateboarders indeed misbehave in a disruptive way. In case skaters, indeed, ride inside of the mall and, moreover, collide with shoppers and the number of such incidents is significant enough, business decline could be attributed to skater’s activities. Also, citing increased amount of litter and vandalism in the plaza, author implies that skaters did it, though that fact is not stated directly and remains unproved. But what is even more important is whether those facts caused shoppers’ dissatisfaction and consequent refusal to shop in the mall. Though, such an inappropriate behavior is unpleasant but could remain unnoticed by customers if cleaning and effacement happens in a timely fashion and, thus, decrease in number of shoppers was not caused by skaters.
Another thing that should be investigated precisely is whether business decline was not caused by changes in business environment. So, to begin with, let’s have a look at customer’s ability and readiness to pay. If customers’ income diminished, customers obviously refuse to spent at the same level as they have spent earlier. On top of factual changes in income, even only expectations of income decrease or even possible absence might cause unwillingness to visit shopping malls and spent. For example, shopping malls of Racine could experience significant decrease in number of customers right before head cut at SC Johnson and even more severe decrease after the head cut happened. Not only changes in local business environment may affect customer’s readiness to spent, but national shifts (or expectation of such a shifts) might do so too. For example, Belarusian consumers became significantly more stringent with their spending in approximately 3 months before actual economic default in 2011.
In case examination of purchasing ability does not reveal changes, one should check whether product range sold in Central Plaza remains appealing for customers. For example, Plaza might lack in organic goods when majority of customers are concerned with the origin and methods of production. Or consumers might prefer environmentally safe products and Plaza vendors do not satisfy to the condition or, though satisfy, do not communicate it properly.
In case customers are satisfied with product range, another point to double check on is structural shifts of target audience. Structure of target audience might have changed. For example, baby boomers got older and succeeding group is significantly less in number to replenish them.
And last but not the least, is competition. It’s vital to understand that customers did not switch to other shopping facilities. For example, nowadays e-commerce became such a convenient and trusted market place that brick-and-mortar marketplaces naturally suffer from outflow of customers. Take for example rapid development of Amazon that indulges its customers with speedy delivery and thoughtful pricing, promotions, and product range and, thus, recruiting more and more customers in true adepts of online shopping.
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Grammar and spelling errors:
Line 1, column 287, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ctive and potentially dangerous demeanor is unacceptable the argument fails to pr...
^^
Line 2, column 124, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a disruptive way" with adverb for "disruptive"; eg, "in a hasty manner" with "hastily".
... whether skateboarders indeed misbehave in a disruptive way. In case skaters, indeed, ride inside ...
^^^^^^^^^^^^^^^^^^^
Line 2, column 785, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a timely fashion" with adverb for "timely"; eg, "in a hasty manner" with "hastily".
...mers if cleaning and effacement happens in a timely fashion and, thus, decrease in number of shoppe...
^^^^^^^^^^^^^^^^^^^
Line 3, column 384, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n top of factual changes in income, even only expectations of income decrease or ...
^^
Line 5, column 250, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: less
...r and succeeding group is significantly less in number to replenish them. And last but not th...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, if, look, may, moreover, so, thus, while, another thing, for example, kind of, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.5258426966 92% => OK
Auxiliary verbs: 14.0 12.4196629213 113% => OK
Conjunction : 30.0 14.8657303371 202% => Less conjunction wanted
Relative clauses : 10.0 11.3162921348 88% => OK
Pronoun: 19.0 33.0505617978 57% => OK
Preposition: 70.0 58.6224719101 119% => OK
Nominalization: 16.0 12.9106741573 124% => OK
Performance on vocabulary words:
No of characters: 2971.0 2235.4752809 133% => OK
No of words: 526.0 442.535393258 119% => OK
Chars per words: 5.64828897338 5.05705443957 112% => OK
Fourth root words length: 4.78901763229 4.55969084622 105% => OK
Word Length SD: 3.07053290206 2.79657885939 110% => OK
Unique words: 294.0 215.323595506 137% => OK
Unique words percentage: 0.558935361217 0.4932671777 113% => OK
syllable_count: 920.7 704.065955056 131% => OK
avg_syllables_per_word: 1.8 1.59117977528 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 6.24550561798 0% => OK
Article: 0.0 4.99550561798 0% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 6.0 1.77640449438 338% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.38483146067 137% => OK
Performance on sentences:
How many sentences: 25.0 20.2370786517 124% => OK
Sentence length: 21.0 23.0359550562 91% => OK
Sentence length SD: 50.7780424987 60.3974514979 84% => OK
Chars per sentence: 118.84 118.986275619 100% => OK
Words per sentence: 21.04 23.4991977007 90% => OK
Discourse Markers: 4.12 5.21951772744 79% => OK
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 5.0 7.80617977528 64% => OK
Sentences with positive sentiment : 10.0 10.2758426966 97% => OK
Sentences with negative sentiment : 10.0 5.13820224719 195% => OK
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0262978429918 0.243740707755 11% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00927074263181 0.0831039109588 11% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0114618423677 0.0758088955206 15% => Sentences are similar to each other.
Paragraph topic coherence: 0.0138269127648 0.150359130593 9% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0100103847927 0.0667264976115 15% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.7 14.1392134831 111% => OK
flesch_reading_ease: 33.24 48.8420337079 68% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 13.8 12.1743820225 113% => OK
coleman_liau_index: 15.49 12.1639044944 127% => OK
dale_chall_readability_score: 9.51 8.38706741573 113% => OK
difficult_words: 161.0 100.480337079 160% => OK
linsear_write_formula: 12.0 11.8971910112 101% => OK
gunning_fog: 10.4 11.2143820225 93% => OK
text_standard: 16.0 11.7820224719 136% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.