Prompt: "The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.' Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
In the argument the business manager of the televison station states that they have recieved numerous complaints from their viewers regarding the and businesses have cancelled the advertising contracts with the television station. The manager attributes the above to the decrease in time allocated to weather and local news. The manager claims that by restoring the time devoted to the the weather and the local news will help them attarct viewers and prevent losing further advertising revenues. while the argument seems perfectly valid, a closer examiniation reveals that it lacks cogency and relies completely on assumptions having no supporting evidence.
First, the manager assumes that the complaints from their viewers is due to the decrease in the time allocated to the weather and local news section. while this appears to be a valid assumption, it is by no means the truth. The numerous complaints recieved from the viewers may be regarding other factors pertaining to the local news and weather. For example, the viewers may be unhappy about the accuracy of the weather forecasts, the quality of the local news reported or they may be complaining about the bias of the television station that supports one poilitical party and always defames the opposing party. further investigation into the complaints and broadly categorizing them into content quality, accuracy etc. may help the manager identify the root causes of the complaints and take necessary action on them.
Second, it is highly doubtful that the cancellation of advertisement contracts by local businesses is due to the decreased coverage of local news and weather. The manager rather boldly assumes the above without any supporting evidence. There may be a lot of reasons to the cancellation of contracts. The local businesses may not be doing well as a result of which they cannot afford advertising anymore. it is highly likely that a competitor to the tv station offers advertisements at a cheaper rates. The tv station would have failed to live up to their word and would have not adverstised according to the contract therey leading to its cancellation. The manager must talk to the local businesses as well as the management to understand the reason behind the cancellation of the contracts. it is fallacious to attribute the cancellation to the decreased coverage without evidence.
Finally the manager assumes that restoring the time allocated to the weather and local news section will attract more viewers. this assumption is filled with loopholes and fails to provide supporting evidence. If the content and the quality of the programmes broadcasted fail to capture the viewers attention, it is highly unlikely that it wil attract more viewers. In fact it may take a U-turn and the viewers may decreases. The manager has to come up with innovative ways and understand the needs to viewers to gain more viewers.
Overall, the argument is poorly reasoned and it is not entirely convincing. The argument is filled with flaws and the lack of supporting evidence only weakens it further. To better evaluate the argument the manager must conduct a survey or interview of sorts with its viewers and the local businesses to understand their pain points and take action accordingly by devising a solution that address their needs.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-06-23 | zimmerr550 | 50 | view |
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Grammar and spelling errors:
Line 1, column 309, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he decrease in time allocated to weather and local news. The manager claims that ...
^^
Line 1, column 384, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...s that by restoring the time devoted to the the weather and the local news will help th...
^^^^^^^
Line 1, column 384, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...s that by restoring the time devoted to the the weather and the local news will help th...
^^^^^^^
Line 1, column 499, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
...nt losing further advertising revenues. while the argument seems perfectly valid, a c...
^^^^^
Line 4, column 151, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
... to the weather and local news section. while this appears to be a valid assumption, ...
^^^^^
Line 4, column 614, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Further
... and always defames the opposing party. further investigation into the complaints and b...
^^^^^^^
Line 4, column 721, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...them into content quality, accuracy etc. may help the manager identify the root c...
^^
Line 7, column 384, Rule ID: AFFORD_VBG[1]
Message: This verb is used with infinitive: 'to advertise'.
Suggestion: to advertise
...as a result of which they cannot afford advertising anymore. it is highly likely that a com...
^^^^^^^^^^^
Line 7, column 405, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...they cannot afford advertising anymore. it is highly likely that a competitor to t...
^^
Line 7, column 793, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...hind the cancellation of the contracts. it is fallacious to attribute the cancella...
^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...creased coverage without evidence. Finally the manager assumes that restoring the ...
^^^^^^^
Line 10, column 128, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...news section will attract more viewers. this assumption is filled with loopholes and...
^^^^
Line 10, column 292, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...grammes broadcasted fail to capture the viewers attention, it is highly unlikely that i...
^^^^^^^
Transition Words or Phrases used:
accordingly, but, finally, first, if, may, regarding, second, so, well, while, as to, for example, in fact, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.5258426966 87% => OK
Auxiliary verbs: 15.0 12.4196629213 121% => OK
Conjunction : 23.0 14.8657303371 155% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 35.0 33.0505617978 106% => OK
Preposition: 72.0 58.6224719101 123% => OK
Nominalization: 30.0 12.9106741573 232% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2796.0 2235.4752809 125% => OK
No of words: 536.0 442.535393258 121% => OK
Chars per words: 5.21641791045 5.05705443957 103% => OK
Fourth root words length: 4.81161862636 4.55969084622 106% => OK
Word Length SD: 2.82167524563 2.79657885939 101% => OK
Unique words: 221.0 215.323595506 103% => OK
Unique words percentage: 0.412313432836 0.4932671777 84% => More unique words wanted or less content wanted.
syllable_count: 870.3 704.065955056 124% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 6.24550561798 96% => OK
Article: 14.0 4.99550561798 280% => Less articles wanted as sentence beginning.
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 26.0 20.2370786517 128% => OK
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 53.2283375389 60.3974514979 88% => OK
Chars per sentence: 107.538461538 118.986275619 90% => OK
Words per sentence: 20.6153846154 23.4991977007 88% => OK
Discourse Markers: 5.03846153846 5.21951772744 97% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 13.0 7.80617977528 167% => OK
Sentences with positive sentiment : 9.0 10.2758426966 88% => OK
Sentences with negative sentiment : 11.0 5.13820224719 214% => Less negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.83258426966 124% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229256835326 0.243740707755 94% => OK
Sentence topic coherence: 0.0710167290889 0.0831039109588 85% => OK
Sentence topic coherence SD: 0.0844551556041 0.0758088955206 111% => OK
Paragraph topic coherence: 0.137853639801 0.150359130593 92% => OK
Paragraph topic coherence SD: 0.0739875184112 0.0667264976115 111% => OK
Essay readability:
automated_readability_index: 13.5 14.1392134831 95% => OK
flesch_reading_ease: 51.18 48.8420337079 105% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.1 12.1743820225 91% => OK
coleman_liau_index: 13.0 12.1639044944 107% => OK
dale_chall_readability_score: 8.22 8.38706741573 98% => OK
difficult_words: 122.0 100.480337079 121% => OK
linsear_write_formula: 15.0 11.8971910112 126% => OK
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 10.0 11.7820224719 85% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.