It is often believed that advertising has affected our lives in many ways. While some people say that advertising motivates us to buy unwanted items, others say that it makes us aware of new products that may be required for the betterment of our lives. I certainly agree that advertising encourages people to make unnecessary purchases. However, it is also necessary to know about new products in the market to make a better purchase.
The main aim of adverts is to convince its target customers that their product is very attractive and is one of a kind. To achieve this, they use marketing techniques like endorsements with famous celebrities, who are capable to influence the masses. In addition to this, advertisers use real-life examples to promote their goods, which creates a requirement by consumers, that may not be of any use to them. Sometimes, sellers also offer discounts or free products to attract buyers, but as a fact, the cost offered is usually higher than the original cost. As a result, individuals make several hasty purchases by becoming easy targets for advertisers.
On the other hand, some advertisements provide awareness of new inventions or innovations. This helps in understanding what various products offer and helps in making a better purchase at times. It also informs a customer about the choices they can have while shopping. For example, a soap brand advertises a newly launched a hand-sanitizer that is COVID effective will provide options to the consumer while buying s sanitizer.
To conclude, on one hand, advertising greatly influences people to shop things that are not needed and on the other, it informs about new additions.
- You are going to another country to study You would like to do a part time job while you are studying so you want to ask a friend who lives there for some help Write a letter to this friend In your letter Give details of your study plans Explain why you w 84
- A friend has written to you asking for advice about a problem at work you have had a similar problem in the past write a reply to your friend In your letter 1 tell your friend you understand the problem 2 explain what happened to you in the past 3 73
- Your family is going to move to another town Write a letter to the Principal of a local school asking if they will accept your son Describe his academic achievements and scope of interests 73
- Your company is going to give a special training course for staff Your manager has asked you to find out if the local conference centre has the right facilities to hold this course Write a letter to the manager of the conference centre In your letter Give 78
- Employers sometimes ask people applying for jobs for personal information such as their hobbies and interests and whether they are married or single Some people say that this information may be relevant and useful others disagree Discuss both the vie 67