The table shows expenditures of 4 car companies on advertising in the UK in 2002
The table illustrates the advertising budget for 4 companies in the UK in 2002.
Overall, it is clear that all companies allocated much more money on TV commercials, with the highest figure recorded in Cetirizine. Meanwhile, the budget for cinema advertising constituted the lowest figures for all companies. In particular, the budget on radio commercials equalled in all groups.
Regarding TV advertising, Cetirizine held the majority of $70 million, which was 5% higher than that of Vaux. Also, the budget on this category witnessed a less low than that of Vauxhall, at $59 million and $45 million, in that order. Meanwhile, the amount of money spending on press advertising, in Renault was 6 times as much as the figure for Vauxhall, at $45 million and $8 million, respectively, while the Rover recorded $38 million budget on Press, compared to over triple as in Cetirizine.
Particularly, all 4 companies expended $15 million on radio commercials. Surprisingly, just solely $7 million was exhibited in total money spending on radio advertising in Renault and Vauxhall, which tripled and doubled the data for Rover and Cetirizine, at 2$ million and 3$ million, respectively. The expenditure on advertising in cinema ranged from a high of $6 million in Renault to a low of $5 million in Vauxhall. Nevertheless, Rover and Cetirizine did not invest in cinema advertising.
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Grammar and spelling errors:
Line 5, column 367, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he figure for Vauxhall, at 5 million and million, respectively, while the Rover r...
^^
Line 5, column 369, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a million'.
Suggestion: a million
... figure for Vauxhall, at 5 million and million, respectively, while the Rover recorded...
^^^^^^^
Line 7, column 97, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o commercials. Surprisingly, just solely million was exhibited in total money spe...
^^
Line 7, column 99, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a million'.
Suggestion: a million
...commercials. Surprisingly, just solely million was exhibited in total money spending o...
^^^^^^^
Line 7, column 255, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$2'.
Suggestion: $2
...d the data for Rover and Cetirizine, at 2$ million and 3$ million, respectively. T...
^^
Line 7, column 270, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$3'.
Suggestion: $3
...Rover and Cetirizine, at 2$ million and 3$ million, respectively. The expenditure ...
^^
Line 7, column 358, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ertising in cinema ranged from a high of million in Renault to a low of million ...
^^
Line 7, column 390, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... high of million in Renault to a low of million in Vauxhall. Nevertheless, Rover...
^^
Transition Words or Phrases used:
also, nevertheless, regarding, so, while, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 7.0 57% => More to be verbs wanted.
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 7.0 6.8 103% => OK
Relative clauses : 6.0 3.15609756098 190% => OK
Pronoun: 6.0 5.60731707317 107% => OK
Preposition: 37.0 33.7804878049 110% => OK
Nominalization: 0.0 3.97073170732 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1136.0 965.302439024 118% => OK
No of words: 218.0 196.424390244 111% => OK
Chars per words: 5.21100917431 4.92477711251 106% => OK
Fourth root words length: 3.84250218741 3.73543355544 103% => OK
Word Length SD: 3.21601510184 2.65546596893 121% => OK
Unique words: 109.0 106.607317073 102% => OK
Unique words percentage: 0.5 0.547539520022 91% => More unique words wanted or less content wanted.
syllable_count: 349.2 283.868780488 123% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 6.0 4.33902439024 138% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 8.0 3.36585365854 238% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 11.0 8.94146341463 123% => OK
Sentence length: 19.0 22.4926829268 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 59.3866724064 43.030603864 138% => OK
Chars per sentence: 103.272727273 112.824112599 92% => OK
Words per sentence: 19.8181818182 22.9334400587 86% => OK
Discourse Markers: 5.0 5.23603664747 95% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 8.0 1.69756097561 471% => Less language errors wanted.
Sentences with positive sentiment : 3.0 3.70975609756 81% => OK
Sentences with negative sentiment : 3.0 1.13902439024 263% => Less negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.09268292683 122% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.119973840651 0.215688989381 56% => OK
Sentence topic coherence: 0.0704692386378 0.103423049105 68% => OK
Sentence topic coherence SD: 0.127369498435 0.0843802449381 151% => OK
Paragraph topic coherence: 0.149946303409 0.15604864568 96% => OK
Paragraph topic coherence SD: 0.180243509528 0.0819641961636 220% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.0 13.2329268293 98% => OK
flesch_reading_ease: 52.19 61.2550243902 85% => OK
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 10.7 10.3012195122 104% => OK
coleman_liau_index: 12.94 11.4140731707 113% => OK
dale_chall_readability_score: 8.56 8.06136585366 106% => OK
difficult_words: 55.0 40.7170731707 135% => OK
linsear_write_formula: 9.0 11.4329268293 79% => OK
gunning_fog: 9.6 10.9970731707 87% => OK
text_standard: 13.0 11.0658536585 117% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.