Many companies sponsor sports as a way of advertising themselves. Some people think that this is a good thing, while others think that it has disadvantages. Discuss both views and give your own opinion.
Sponsorship program for sports teams is considered as a significant advertising strategy by a number of corporate companies, nowadays. Owing to several positive sides of this advertising technique, some of us, including myself, consider this, a positive development and while others disapprove. The essay will discuss both the viewpoints and reach a logical conclusion.
Supporters of this advert mode claim that money recieved in the form sponsorship, helps in improving sporting standards of teams which lack financial support. These sponsorships can be utilized to build basic infrastructures such as practice grounds, upgrading training equipments which ultimately help in improving sporting skills in the players. Another possible reason why this trend is supported by many could be the healthy competition that persists when brands compete with the help of the teams they sponsor. This competition is always in favour of buyer as competing brands offer a lot of good deals to customers to stay on top of each other.
Critics, on the flip side, argue that when big market players dominate world level competitions with the help sponsorship, some of the indegenious companies suffer. As per them, world level sporting competitions have a large set of audience from several different nations, and when an international brand is promoted and is watched by viewership, sales of local brands which have same offerings, suffer. They point to the evidence found in Korea where all the Korean footware companies got bankrupt after FIFA cup 2005 due to the fact that Nike sponsored their football team. Furthermore, it is also believed that such advertising hampers the spending patterns of customers.
In conclusion, it is evident that advertising with help of sport sponsorship can have adverse effects on some of the local flagships and may perhaps influence customers spending habits. However, it brings along positives such financial aid in the form of sponsor fund which can be a boon for some teams and not to forget the competition which opens up the market for customer, and all these benefits make me support the idea of sponsorship in sports.
- Many people prefer to spend money and not save it. What are the reasons? Is this a positive or negative development? 78
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Grammar and spelling errors:
Line 5, column 140, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g sporting standards of teams which lack financial support. These sponsorships ca...
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Line 9, column 124, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...competitions with the help sponsorship, some of the indegenious companies suffer. As per th...
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Line 9, column 247, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'several'.
Suggestion: several
...tions have a large set of audience from several different nations, and when an international bran...
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Line 13, column 106, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...sponsorship can have adverse effects on some of the local flagships and may perhaps influen...
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Line 13, column 138, Rule ID: MIGHT_PERHAPS[1]
Message: Use simply 'may', 'perhaps'.
Suggestion: may; perhaps
...ects on some of the local flagships and may perhaps influence customers spending habits. Ho...
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Transition Words or Phrases used:
also, furthermore, however, if, may, so, while, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 7.48453608247 134% => OK
Auxiliary verbs: 6.0 4.92783505155 122% => OK
Conjunction : 7.0 5.05154639175 139% => OK
Relative clauses : 15.0 3.03092783505 495% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 23.0 32.9175257732 70% => OK
Preposition: 45.0 26.3917525773 171% => OK
Nominalization: 7.0 3.85567010309 182% => OK
Performance on vocabulary words:
No of characters: 1826.0 937.175257732 195% => OK
No of words: 342.0 206.0 166% => Less content wanted.
Chars per words: 5.33918128655 4.54256449028 118% => OK
Fourth root words length: 4.30037696126 3.78020617076 114% => OK
Word Length SD: 2.90322018789 2.54303337028 114% => OK
Unique words: 203.0 127.690721649 159% => OK
Unique words percentage: 0.593567251462 0.622605031667 95% => OK
syllable_count: 537.3 290.88556701 185% => OK
avg_syllables_per_word: 1.6 1.41237113402 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.13402061856 66% => OK
Article: 2.0 0.824742268041 243% => Less articles wanted as sentence beginning.
Subordination: 1.0 1.83505154639 54% => OK
Conjunction: 2.0 0.463917525773 431% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 1.44329896907 208% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 12.6804123711 103% => OK
Sentence length: 26.0 16.3608247423 159% => The Avg. Sentence Length is relatively long.
Sentence length SD: 48.7192172574 44.8134815571 109% => OK
Chars per sentence: 140.461538462 76.5299724578 184% => OK
Words per sentence: 26.3076923077 16.8248392259 156% => OK
Discourse Markers: 5.38461538462 4.34317383033 124% => OK
Paragraphs: 4.0 4.29896907216 93% => OK
Language errors: 5.0 2.54639175258 196% => OK
Sentences with positive sentiment : 9.0 7.41237113402 121% => OK
Sentences with negative sentiment : 3.0 1.49484536082 201% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.94845360825 25% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.152871447912 0.216113520407 71% => OK
Sentence topic coherence: 0.0575445035034 0.0766984524023 75% => OK
Sentence topic coherence SD: 0.0324513350555 0.0603063233224 54% => OK
Paragraph topic coherence: 0.0987920171891 0.12726935374 78% => OK
Paragraph topic coherence SD: 0.0427663704442 0.0580467560999 74% => OK
Essay readability:
automated_readability_index: 16.9 8.37731958763 202% => Automated_readability_index is high.
flesch_reading_ease: 45.09 70.7449484536 64% => OK
smog_index: 8.8 3.82989690722 230% => Smog_index is high.
flesch_kincaid_grade: 13.4 7.45979381443 180% => OK
coleman_liau_index: 13.99 8.71597938144 161% => OK
dale_chall_readability_score: 9.31 7.59969072165 123% => OK
difficult_words: 95.0 41.2886597938 230% => Less difficult words wanted.
linsear_write_formula: 11.5 8.62886597938 133% => OK
gunning_fog: 12.4 8.54432989691 145% => OK
text_standard: 14.0 8.15463917526 172% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.