Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
The success of goods sales has never been the power of advertising only, it is also expected to include meeting demands of consumers. Therefor, powerful advertising alone cannot explained the high sales of consumer goods.
In order to make profit, it should reach the largest propotions of consumer, as well as knowing their needs deeply. The former is always regarded as the responsibility of advetising. In fact, there is no denying the fact that effective advertising can attract more consumers in a short period of tim. According to Chinese Marketing Orginazation, the goods which has been advertised, the sale of which, witnessed a huge increase in the first two months, rising to fivefolds. From vaious companies maketing stategy, we can easily find a plenty evidence to support this view that advertising is indeed a driving force that stimulated the sales of goods.
However, it is only an incomplete part of the picture. The continous and reckless use of advertising which used for booming sales is proving to be counter-productive. Alice Lee, the president of Harvard Business College, has stated in World Makering Conference in 2012, " the product which failed to meet the needs of consumers will lose its control in market in the long run. Finally, it will fade away or even disappeared after it reached its peak". From her experiment on the advertising strategy, she concluded that in the first quater, advertising accounts more for the rising of sales, while in the next quater, meeting demands of consumers plays a more important role. The reason is obvious, advertising cannot build a long-term trusted relationship between producers and consumers. This relationship, which is the key factor contributed to high sales, is expected to be achieved by meeting society's needs.
Due to the above mentioned reasons, I admit that high sales do reveal the power of advertising, they can soar the sales in the beginning, while goods without advertinsing cannot achieve at a comparable level in a short period of time. But as the questions of advertising versus needs of society, they are not mutually exclusive. High sales of goods is not only reflect the power of advertising, but also revealed the needs of society. Without knowing the needs, advertising cannot guarantee the high sales in the long run. Without adverting, the high demanded goods will never be attractive and productive.
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| 2014-05-02 | charlenemisa | 77 | view |
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Sentence: Therefor, powerful advertising alone cannot explained the high sales of consumer goods.
Description: A modal auxillary is not usually followed by a verb, past participle
Suggestion: Refer to cannot and explained
High sales of goods is not only reflect the power of advertising, but also revealed the
High sales of goods not only reflected the power of advertising, but also revealed the
Sentence: In order to make profit, it should reach the largest propotions of consumer, as well as knowing their needs deeply.
Error: propotions Suggestion: proportions
Sentence: The former is always regarded as the responsibility of advetising.
Error: advetising Suggestion: advertising
Sentence: In fact, there is no denying the fact that effective advertising can attract more consumers in a short period of tim.
Error: tim Suggestion: time
Sentence: According to Chinese Marketing Orginazation, the goods which has been advertised, the sale of which, witnessed a huge increase in the first two months, rising to fivefolds.
Error: fivefolds Suggestion: five folds
Sentence: From vaious companies maketing stategy, we can easily find a plenty evidence to support this view that advertising is indeed a driving force that stimulated the sales of goods.
Error: maketing Suggestion: marketing
Error: vaious Suggestion: various
Error: stategy Suggestion: stately
Sentence: The continous and reckless use of advertising which used for booming sales is proving to be counter-productive.
Error: continous Suggestion: continuous
Error: counter-productive Suggestion: counterproductive
Sentence: From her experiment on the advertising strategy, she concluded that in the first quater, advertising accounts more for the rising of sales, while in the next quater, meeting demands of consumers plays a more important role.
Error: quater Suggestion: quarter
Sentence: Due to the above mentioned reasons, I admit that high sales do reveal the power of advertising, they can soar the sales in the beginning, while goods without advertinsing cannot achieve at a comparable level in a short period of time.
Error: advertinsing Suggestion: advertising
flaws:
No. of Spelling Errors: 11 2
Double check spelling errors.
Attribute Value Ideal
Score: 7.0 out of 9 //it can reach 7.5 or over without spelling errors
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 11 2
No. of Sentences: 19 15
No. of Words: 390 350
No. of Characters: 1954 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 5.01 4.6
Word Length SD: 2.804 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.526 21.0
Sentence Length SD: 9.063 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 4 5