Adverts increase sharply nowadays, How it influences in consumers? What can be done to protect customer?
It is irrefutable that adverts today life are utilizing as effective methods to conquire the consumerism. More or less, those adverts will unavoidably impact on decision-making. From my perspective, I believe government is better to strictly censor and supervise advert to protect consumers.
Advertisement is useful because it provides information about the properties of the product and increasing the living standard. First of all, it brings product information to customers, especially the product is new. It describes the latest trend of new product and providing the explanation of the function of the product. Secondly, it raises the living standard of those who buy. It provides knowledge about the new designs of the product to consumers and thus they consume these products and increase their living standard with the innovative idea of the designer.
By constrast, adverts have some drawbacks which have influenced in those who buy. Firstly, its production cost is high. It may costly because it needs to pay for the publisher that is magazine, TV channel and newspaper for them to establish the content of advertisements. Furthermore, its content may be inappropriate for children. Some of adverts content containing some images that are not suitable as children cannot differentiate it. To illustrate, some brands namely Armani or Victoria Secret, they are sexy girls to advertise their products and children tend to watch them without any parental guidance.
Protection for consumers is extremely necessary by the government and advertiser. Each citizen is looking for and expecting the authority to enforce laws which ban the exaggerated adverts. Moreover, word-of-mouth help to purify the market. This is therefore, everybody can be smart consumers.
To conclude, it is clear that the advertisement can provide information related to product and increase their living standard, but it could also be expensive in its production and consist of inappropriate content. Although advertising may costly, it should not be eliminated due to the communication tool in business between seller and buyer.
- In many countries, the proportion of older people is steadily increasing. Does this trend have more positive or negative effects on the society? 89
- Tech affects life. What's your opinion 84
- Whether dangerous sports should be banned. Discuss both view. 89
- Parents often give children everything they ask for and do what they like. Is it good for children? What are the consequences when they grow up? 56
- Some people say that the only reason for learning foreign language is in order to travel or work in a foreign country. Others say that these are not the only reason why someone should learn a foreign languageDiscuss both views and give your opinion 56
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, look, may, moreover, second, secondly, so, therefore, thus, first of all, more or less
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 33.0 24.0651302605 137% => Less pronouns wanted
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 14.0 8.3376753507 168% => OK
Performance on vocabulary words:
No of characters: 1797.0 1615.20841683 111% => OK
No of words: 325.0 315.596192385 103% => OK
Chars per words: 5.52923076923 5.12529762239 108% => OK
Fourth root words length: 4.24591054749 4.20363070211 101% => OK
Word Length SD: 3.13153685543 2.80592935109 112% => OK
Unique words: 185.0 176.041082164 105% => OK
Unique words percentage: 0.569230769231 0.561755894193 101% => OK
syllable_count: 556.2 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 5.43587174349 258% => Less pronouns wanted as sentence beginning.
Interrogative: 0.0 0.384769539078 0% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.411313276 49.4020404114 94% => OK
Chars per sentence: 89.85 106.682146367 84% => OK
Words per sentence: 16.25 20.7667163134 78% => OK
Discourse Markers: 6.5 7.06120827912 92% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 9.0 3.4128256513 264% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.144641514225 0.244688304435 59% => OK
Sentence topic coherence: 0.0437750170395 0.084324248473 52% => OK
Sentence topic coherence SD: 0.0423045925086 0.0667982634062 63% => OK
Paragraph topic coherence: 0.0833058102789 0.151304729494 55% => OK
Paragraph topic coherence SD: 0.0245456051651 0.056905535591 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 14.5 12.4159519038 117% => OK
dale_chall_readability_score: 9.24 8.58950901804 108% => OK
difficult_words: 99.0 78.4519038076 126% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.