Marketing and promotion is the key to a successful business

Essay topics:

Marketing and promotion is the key to a successful business

That which factors impact on success of company has controversial. It is believed that marketing and promotion campaigns are the essential elements for a successful business. I partially agree with this view.

To begin with, there are several advantages of spending more budgets for marketing and promotion to business. First and foremost, marketing is a good way to enhance company's public image. For example, when company focus on investing marketing for one product, more people know the brand of that good. As a result, the sales of company will raise significantly. Secondly, promotion programs attract more customers to buy the product. Due to the fact that people have intention to purchase everything at reduced price, company will sell a huge number of products and have a large revenue. For instance, promotion such as buy one and get one free or give discount vouchers for customers will contribute on success of business. Moreover, marketing and promotion help company gain competitive edge compared with other enterprises in the same field. One example in case that company breaks into a market as a novice, these play an vital part for a sucessful business.

On the other hand, other factors effect on success of company along with marketing and promotion. Firstly, the quality of product is criteria which most customers care about. It is clearly seen that if enterprise makes the most of product's features, more and more people believe and use this good of company. In addition, it is necessary to make the diversity of product's model following trend of market. Companies should conduct more market research to understand what products customer would like to buy and why they choose them.

In conclusion, it is essential for company to expand marketing and promotion campaigns, however other elements such as the standard of products or habits of customers also should be taken into consideration to carry out at collective level in order to make the successful business.

Votes
Average: 9.1 (3 votes)
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Essays by user mr.cuong95 :

Comments

Grammar and spelling errors:
Line 3, column 923, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...s into a market as a novice, these play an vital part for a sucessful business. ...
^^
Line 5, column 224, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the products') or simply say ''most products''.
Suggestion: most of the products; most products
...early seen that if enterprise makes the most of products features, more and more people believe ...
^^^^^^^^^^^^^^^^

Transition Words or Phrases used:
also, but, first, firstly, however, if, moreover, second, secondly, so, for example, for instance, in addition, in conclusion, such as, as a result, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 12.0 8.3376753507 144% => OK

Performance on vocabulary words:
No of characters: 1674.0 1615.20841683 104% => OK
No of words: 323.0 315.596192385 102% => OK
Chars per words: 5.1826625387 5.12529762239 101% => OK
Fourth root words length: 4.23936324884 4.20363070211 101% => OK
Word Length SD: 2.75645091432 2.80592935109 98% => OK
Unique words: 173.0 176.041082164 98% => OK
Unique words percentage: 0.53560371517 0.561755894193 95% => OK
syllable_count: 530.1 506.74238477 105% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Interrogative: 1.0 0.384769539078 260% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK

Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 51.2681464411 49.4020404114 104% => OK
Chars per sentence: 93.0 106.682146367 87% => OK
Words per sentence: 17.9444444444 20.7667163134 86% => OK
Discourse Markers: 10.0555555556 7.06120827912 142% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 16.0 8.67935871743 184% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.221867685784 0.244688304435 91% => OK
Sentence topic coherence: 0.0850233148842 0.084324248473 101% => OK
Sentence topic coherence SD: 0.0744169671854 0.0667982634062 111% => OK
Paragraph topic coherence: 0.169725997961 0.151304729494 112% => OK
Paragraph topic coherence SD: 0.0512286370503 0.056905535591 90% => OK

Essay readability:
automated_readability_index: 11.9 13.0946893788 91% => Automated_readability_index is low.
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 12.47 12.4159519038 100% => OK
dale_chall_readability_score: 8.19 8.58950901804 95% => OK
difficult_words: 76.0 78.4519038076 97% => OK
linsear_write_formula: 5.5 9.78957915832 56% => Linsear_write_formula is low.
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?

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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.