The research indicates that nowadays some consumers are less influenced by advertising than in the past. What are the reasons and is it a positive or negative development?
It is believed that commercial advertisements in the contemporary world have significantly minimized their influence on numerous consumers. This essay will examine the underlying reasons and elaborate on the detrimental impacts of this trend on media enterprises.
There are several reasons for the decreasing influence of advertising on consumers, of which incompatible quality of goods is the chief contributor. The purpose of attracting more customers to a brand-new product has required manufacturers to collaborate with multiple media companies to launch various advertising campaigns which usually exaggerate the product quality with eye-catching packaging designs. For instance, Vietnamese customers are significantly familiar with the advertisement of instant noodles on national television, highlighting the colourful and tasty ingredients on the product's packaging. Nevertheless, the genuine quality of the product itself is way more terrible than being advertised. As a result, consumers nowadays are more inclined to ignore products advertised in the media than in the past.
Despite the above analysis, I argue that the less influence of commercial advertisements can exert detrimental impacts on the sustainable growth of media enterprises. As commercial ads have few effects on customers' habit consumption, multiple media companies which provide services in the field of advertising may face unexpected financial hurdles. Due to the falling number of customers who ignore watching the advertisement of new products on television, it is challenging for media companies to sign continuous advertising contracts with manufacturers who desire to bring their brand-new products to various consumers, leading to a sharp reduction in income for those media companies. As a result, this revenue deficit may pose a financial threat to those companies, which can result in business collapses.
In conclusion, customers are being less influenced by commercial ads than in the past, which can stem from the incompatible quality of products with advertising. This switch has resulted in substantial negative impacts on the business activities of some media enterprises.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-08-24 | Tuan Harry | 73 | view |
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Grammar and spelling errors:
Line 5, column 29, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...he past. Despite the above analysis, I argue that the less influence of commer...
^
Line 5, column 206, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
.... As commercial ads have few effects on customers habit consumption, multiple media compa...
^^^^^^^^^
Transition Words or Phrases used:
but, if, may, nevertheless, so, for instance, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 2.0 10.4138276553 19% => More conjunction wanted.
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 14.0 24.0651302605 58% => OK
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1868.0 1615.20841683 116% => OK
No of words: 315.0 315.596192385 100% => OK
Chars per words: 5.93015873016 5.12529762239 116% => OK
Fourth root words length: 4.21286593061 4.20363070211 100% => OK
Word Length SD: 3.33232637852 2.80592935109 119% => OK
Unique words: 160.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.507936507937 0.561755894193 90% => More unique words wanted or less content wanted.
syllable_count: 582.3 506.74238477 115% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 65.1458082409 49.4020404114 132% => OK
Chars per sentence: 143.692307692 106.682146367 135% => OK
Words per sentence: 24.2307692308 20.7667163134 117% => OK
Discourse Markers: 5.53846153846 7.06120827912 78% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 3.0 8.67935871743 35% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173378226716 0.244688304435 71% => OK
Sentence topic coherence: 0.0754717823059 0.084324248473 90% => OK
Sentence topic coherence SD: 0.0637576711672 0.0667982634062 95% => OK
Paragraph topic coherence: 0.117360397413 0.151304729494 78% => OK
Paragraph topic coherence SD: 0.0419399043346 0.056905535591 74% => OK
Essay readability:
automated_readability_index: 18.6 13.0946893788 142% => OK
flesch_reading_ease: 30.2 50.2224549098 60% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 17.41 12.4159519038 140% => OK
dale_chall_readability_score: 9.54 8.58950901804 111% => OK
difficult_words: 94.0 78.4519038076 120% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.