Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?
The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.
To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumer’s phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.
A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.
In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.
It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.
- People attend colleges or universities for many different reasons (for example, new experiences, career preparation, increased knowledge etc.). Why do you think people attend colleges or universities? 73
- Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view? 67
Transition Words or Phrases used:
actually, but, however, if, look, may, so, therefore, for example, in addition, in conclusion, in particular, to begin with, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 13.1623246493 152% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1514.0 1615.20841683 94% => OK
No of words: 296.0 315.596192385 94% => More content wanted.
Chars per words: 5.11486486486 5.12529762239 100% => OK
Fourth root words length: 4.14784890444 4.20363070211 99% => OK
Word Length SD: 2.95330564689 2.80592935109 105% => OK
Unique words: 175.0 176.041082164 99% => OK
Unique words percentage: 0.591216216216 0.561755894193 105% => OK
syllable_count: 488.7 506.74238477 96% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 40.945275131 49.4020404114 83% => OK
Chars per sentence: 100.933333333 106.682146367 95% => OK
Words per sentence: 19.7333333333 20.7667163134 95% => OK
Discourse Markers: 9.33333333333 7.06120827912 132% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 2.0 8.67935871743 23% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 3.9879759519 226% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.13906526067 0.244688304435 57% => OK
Sentence topic coherence: 0.0467677124264 0.084324248473 55% => OK
Sentence topic coherence SD: 0.042633523527 0.0667982634062 64% => OK
Paragraph topic coherence: 0.0693626579275 0.151304729494 46% => OK
Paragraph topic coherence SD: 0.0201728127695 0.056905535591 35% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.5 13.0946893788 95% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 12.36 12.4159519038 100% => OK
dale_chall_readability_score: 8.74 8.58950901804 102% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.