Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.
Through advertising we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertising they might not know about such a convenient new product.
Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.
Advertisements keep us informed about prices. Prices change all the time, but everyone can look at the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.
Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.
Transition Words or Phrases used:
also, but, if, look, may, so, for example, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 1.0 8.3376753507 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1377.0 1615.20841683 85% => OK
No of words: 281.0 315.596192385 89% => More content wanted.
Chars per words: 4.90035587189 5.12529762239 96% => OK
Fourth root words length: 4.09427095027 4.20363070211 97% => OK
Word Length SD: 2.67924029194 2.80592935109 95% => OK
Unique words: 162.0 176.041082164 92% => More unique words wanted.
Unique words percentage: 0.576512455516 0.561755894193 103% => OK
syllable_count: 432.0 506.74238477 85% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 15.0 20.2975951904 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8071705114 49.4020404114 85% => OK
Chars per sentence: 76.5 106.682146367 72% => OK
Words per sentence: 15.6111111111 20.7667163134 75% => OK
Discourse Markers: 2.77777777778 7.06120827912 39% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 12.0 3.4128256513 352% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.346125485817 0.244688304435 141% => OK
Sentence topic coherence: 0.11657292346 0.084324248473 138% => OK
Sentence topic coherence SD: 0.0896465973943 0.0667982634062 134% => OK
Paragraph topic coherence: 0.202404401518 0.151304729494 134% => OK
Paragraph topic coherence SD: 0.063895797151 0.056905535591 112% => OK
Essay readability:
automated_readability_index: 9.5 13.0946893788 73% => Automated_readability_index is low.
flesch_reading_ease: 64.71 50.2224549098 129% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 8.0 11.3001002004 71% => OK
coleman_liau_index: 10.84 12.4159519038 87% => OK
dale_chall_readability_score: 7.3 8.58950901804 85% => OK
difficult_words: 52.0 78.4519038076 66% => More difficult words wanted.
linsear_write_formula: 6.0 9.78957915832 61% => OK
gunning_fog: 8.0 10.1190380762 79% => OK
text_standard: 8.0 10.7795591182 74% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.