Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Although there are few people who opine that advertisements are intended to make individuals purchase items that are unnecessary, there are others who argue that it is an act of educating consumers about the use of latest products. This essay will explain why I think purpose of advertising is to provide information of brand-new goods in the market.
To begin with, the purpose of marketing, an important one is that they need to influence customers to buy a product. This is because there is cost involved in placing a product into the market and eventual goal is to generate sales. To illustrate, if an individual sees an Ad of McDonald’s burger, the instinctive reaction is to buy and eat the burger because of its appearance, but the person is neither hungry nor has the urge to eat a burger. As a result of this, the organizations earn revenues which is the underlying purpose of the Ad campaigns.
On the other hand, the cardinal reasons why firms spend on advertisements are that they want to provide information about the product and differentiate it from competitors. With regards to the former, the final customer needs to know about the goods being purchased, so advertisements are one way of letting out the product information. As for the latter, in the process of informing the buyer about the item, there is also a differentiation that is being created in comparison to similar offerings from a different brand. For instance, Apple, Inc. carries out advertisements to explain how good the product is in terms of features such as video recording, touch sensitivity, and many others that are on offer compared to competing mobile companies. This is the way a company creates a niche for itself in the market.
In conclusion, one of purpose of advertisements is to influence the buyer. However, in my perspective, I agree to the view that they are done to provide information regarding latest products.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | muhammad Junaid | 56 | view |
| 2019-12-20 | camp.vandna@gmail.com | 73 | view |
| 2019-12-20 | camp.vandna@gmail.com | 73 | view |
| 2019-11-15 | smiley | 61 | view |
| 2019-10-29 | Violet Osueke | 78 | view |
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Grammar and spelling errors:
Line 1, column 213, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'of the latest'.
Suggestion: of the latest
...ct of educating consumers about the use of latest products. This essay will explain why I...
^^^^^^^^^
Line 7, column 166, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'regarding the latest'.
Suggestion: regarding the latest
...at they are done to provide information regarding latest products.
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, regarding, so, as for, for instance, i think, in conclusion, such as, as a result, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 13.1623246493 182% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 55.0 41.998997996 131% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1606.0 1615.20841683 99% => OK
No of words: 324.0 315.596192385 103% => OK
Chars per words: 4.95679012346 5.12529762239 97% => OK
Fourth root words length: 4.24264068712 4.20363070211 101% => OK
Word Length SD: 3.09515430729 2.80592935109 110% => OK
Unique words: 170.0 176.041082164 97% => OK
Unique words percentage: 0.524691358025 0.561755894193 93% => More unique words wanted or less content wanted.
syllable_count: 513.0 506.74238477 101% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 58.2850140014 49.4020404114 118% => OK
Chars per sentence: 114.714285714 106.682146367 108% => OK
Words per sentence: 23.1428571429 20.7667163134 111% => OK
Discourse Markers: 9.92857142857 7.06120827912 141% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.163239523789 0.244688304435 67% => OK
Sentence topic coherence: 0.0543301561308 0.084324248473 64% => OK
Sentence topic coherence SD: 0.0418052392638 0.0667982634062 63% => OK
Paragraph topic coherence: 0.0933933826525 0.151304729494 62% => OK
Paragraph topic coherence SD: 0.0298535999456 0.056905535591 52% => OK
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 11.78 12.4159519038 95% => OK
dale_chall_readability_score: 8.58 8.58950901804 100% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.