Advertising a product is universal. We can see this in any part of the world and even throughout history. Apart from saying that endorsing contributes to the growth of the economy, it mainly constitutes on fooling the relatively less rational people. I personally think that advertisers put high efforts in exaggerating the product in the minds of the people. I feel this way for three reasons which I will elaborate on in the following paragraphs.
First of all, persuasion is the ultimate goal of advertisers. Advertisements are made in such a way solely to gain the attention of the people. Consequently, attention leads to dwelling on the product, sometimes even contemplating. Half of the burden is accomplished by the marketing companies, by tapping into the people's attention, and the rest half of making the person buy the product remains. However, research says that these advertisers mainly target one's ego, in a paper named Detox You Ego published by Roland Griffiths in 2014. My personal experience is a compelling example of this. About an year ago, my sister saw an advertisement on the television about a facial cream. The advertisement shows that girls's face tone becomes more brighter after habitually applying the cream for 15 days. Seeing this she felt that would make her more prettier. This is exaclty what the above mentioned citation elucidates. Although she used the cream for 2 months, the cream had not made her facial tone become brighter.
Secondly, there is another interesting way to prove my point here. Hiding a product's flaw can be considered as rendering it seem better. While this thought is counterintuitive, this also has some merit. In other words, advertisements only highlight the positives of a product's usage concealing its negatives altogether. Most of the times, people watching these adverts are made to think only about the advantages, making them neglect the disadvantages subliminally. For example, a phone company rolls out a new smartphone with 8Gb RAM, indirectly portraying smartphones with 4Gb RAM as outdated. Though an average consumer cannot experience a significant change in the speed of the phone but still thinks his own phone is effete, buys a new smartphone. If a person requires 10 apples to satisfy his hunger, he should not buy 20 or 30 apples only for the sake of more apples.
Finally, research also suggests that advertisements have a profound effect on people subliminally. Similarly, these thoughts span the dream of a normal healthy individual as well, trying to cultivate thoughts by concentrating the improvement in one's life by using the product. Every person in this world, at least one time or other, would have had brought any product to make him happy, even though not much useful.
In conclusion, our world runs on these endorsements. The more the effect on the minds of populace, the higher the product sales. To increase the sales, advertisers use the laws of persuasion, filling the moral gaps of the insecured people and by highlighting the product's features. It is up to us whether to act rationally in buying a product or to rather
get trapped in the false positives of the products.
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Grammar and spelling errors:
Line 3, column 316, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'peoples'' or 'people's'?
Suggestion: peoples'; people's
...arketing companies, by tapping into the peoples attention, and the rest half of making ...
^^^^^^^
Line 3, column 459, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...ys that these advertisers mainly target ones ego, in a paper named Detox You Ego pub...
^^^^
Line 3, column 601, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... is a compelling example of this. About an year ago, my sister saw an advertisemen...
^^
Line 3, column 739, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'brighter' (without 'more') when you use the comparative.
Suggestion: brighter
...ent shows that girlss face tone becomes more brighter after habitually applying the cream for...
^^^^^^^^^^^^^
Line 3, column 843, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'prettier' (without 'more') when you use the comparative.
Suggestion: prettier
...eeing this she felt that would make her more prettier. This is exaclty what the above mention...
^^^^^^^^^^^^^
Line 5, column 125, Rule ID: IT_VBZ[1]
Message: Did you mean 'seems'?
Suggestion: seems
... flaw can be considered as rendering it seem better. While this thought is counterin...
^^^^
Line 5, column 269, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'products'' or 'product's'?
Suggestion: products'; product's
...ments only highlight the positives of a products usage concealing its negatives altogeth...
^^^^^^^^
Line 7, column 246, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...hts by concentrating the improvement in ones life by using the product. Every person...
^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, however, if, second, secondly, similarly, so, still, well, while, apart from, at least, for example, i feel, in conclusion, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 7.0 9.8082437276 71% => OK
Conjunction : 7.0 13.8261648746 51% => More conjunction wanted.
Relative clauses : 7.0 11.0286738351 63% => More relative clauses wanted.
Pronoun: 41.0 43.0788530466 95% => OK
Preposition: 70.0 52.1666666667 134% => OK
Nominalization: 9.0 8.0752688172 111% => OK
Performance on vocabulary words:
No of characters: 2659.0 1977.66487455 134% => OK
No of words: 524.0 407.700716846 129% => OK
Chars per words: 5.07442748092 4.8611393121 104% => OK
Fourth root words length: 4.7844588288 4.48103885553 107% => OK
Word Length SD: 2.9994141912 2.67179642975 112% => OK
Unique words: 304.0 212.727598566 143% => OK
Unique words percentage: 0.580152671756 0.524837075471 111% => OK
syllable_count: 822.6 618.680645161 133% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 9.59856630824 125% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 8.0 4.94265232975 162% => OK
Performance on sentences:
How many sentences: 31.0 20.6003584229 150% => OK
Sentence length: 16.0 20.1344086022 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.0031763829 48.9658058833 78% => OK
Chars per sentence: 85.7741935484 100.406767564 85% => OK
Words per sentence: 16.9032258065 20.6045352989 82% => OK
Discourse Markers: 6.22580645161 5.45110844103 114% => OK
Paragraphs: 6.0 4.53405017921 132% => Less paragraphs wanted.
Language errors: 8.0 5.5376344086 144% => OK
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 13.0 4.88709677419 266% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162865189398 0.236089414692 69% => OK
Sentence topic coherence: 0.0394612370589 0.076458572812 52% => OK
Sentence topic coherence SD: 0.0408932639393 0.0737576698707 55% => OK
Paragraph topic coherence: 0.0734839113578 0.150856017488 49% => OK
Paragraph topic coherence SD: 0.0336002591778 0.0645574589148 52% => OK
Essay readability:
automated_readability_index: 10.9 11.7677419355 93% => Automated_readability_index is low.
flesch_reading_ease: 55.24 58.1214874552 95% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 9.5 10.1575268817 94% => OK
coleman_liau_index: 11.83 10.9000537634 109% => OK
dale_chall_readability_score: 8.71 8.01818996416 109% => OK
difficult_words: 142.0 86.8835125448 163% => OK
linsear_write_formula: 8.0 10.002688172 80% => OK
gunning_fog: 8.4 10.0537634409 84% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
---------------------
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.