TPO-17 - Independent Writing Task
Do you agree or disagree with the following statement?
Most advertisements make products seem much better then they really are.
Use specific reasons and examples to support your answer.
we live in a world of technology and advertising. In order to market a new product, companies use celebrities or familiar people to endorse the product. but have you ever thought, is the product really worth it or is it just another ordinary commodity that is a part of marketing gimmick. we easily get lured into trying something new just because we liked the promo on the tv or radio or other social media. I will explore why I do not fall prey to such advertisements.
Not all that glitters is gold. I believe this proverb applies very well to the field of advertising. I have noticed that most of the products shown on tv are not of the same quality as promised. eg: I had ordered a slicer which promised to cut thin slices of the veggies in seconds and that the slicer is made of high quality blades. when I received it, I noticed that not only the quality of the slicer was substandard but also it took a lot of effort and time to make thin slices. Conclusion, the product was hyped on tv for its efficiency and quality.
advertisements are made to attract the customers into purchasing the product. A lot of surveying goes into creating the advertisement and target a group of buyers. eg: when a new phone comes into market, the company may advertise it differently for different set of people. it may hire a celebrity describing its unique features to attract older age buyers. The same company may make the advertisement using a basketball player to talk about its features to attract a much younger crowd. As a result, people will buy this phone no matter how expensive it is, just because they see their role model vouching for it.
there have been a lot of advertisements on tv about body soaps, where you see a female sitting in a foamy bath tub with candles lit around and a glass of wine in her hand creating a picture of being relaxed due to the soap that she is using. one thing that drives me crazy is that, no one has time in their busy life to sit in a bath tub and enjoy wine as shown in the commercial. but still lot of us will buy the soap because of the way it was portrayed to be relaxing and effective.
Overall, In my opinion, most advertisements make products seem much better then they really are.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
we live in a world of technology and adver...
^^
Line 1, column 154, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...familiar people to endorse the product. but have you ever thought, is the product r...
^^^
Line 1, column 290, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...ty that is a part of marketing gimmick. we easily get lured into trying something ...
^^
Line 1, column 473, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o not fall prey to such advertisements. Not all that glitters is gold. I believe...
^^^^^
Line 3, column 196, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Eg
...re not of the same quality as promised. eg: I had ordered a slicer which promised ...
^^
Line 3, column 335, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: When
... slicer is made of high quality blades. when I received it, I noticed that not only ...
^^^^
Line 3, column 556, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d on tv for its efficiency and quality. advertisements are made to attract the c...
^^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Advertisements
...tv for its efficiency and quality. advertisements are made to attract the customers into ...
^^^^^^^^^^^^^^
Line 5, column 165, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Eg
...rtisement and target a group of buyers. eg: when a new phone comes into market, th...
^^
Line 5, column 275, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ifferently for different set of people. it may hire a celebrity describing its uni...
^^
Line 5, column 616, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y see their role model vouching for it. there have been a lot of advertisements ...
^^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... their role model vouching for it. there have been a lot of advertisements on tv...
^^^^^
Line 7, column 243, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...axed due to the soap that she is using. one thing that drives me crazy is that, no ...
^^^
Line 7, column 382, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
... enjoy wine as shown in the commercial. but still lot of us will buy the soap becau...
^^^
Line 7, column 486, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...portrayed to be relaxing and effective. Overall, In my opinion, most advertiseme...
^^^^^
Line 9, column 69, Rule ID: COMPARISONS_THEN[1]
Message: Did you mean 'better than'?
Suggestion: better than
... advertisements make products seem much better then they really are.
^^^^^^^^^^^
Line 9, column 76, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...isements make products seem much better then they really are.
^^^^
Transition Words or Phrases used:
also, but, if, may, really, second, so, still, then, well, as a result, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 15.1003584229 113% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 15.0 13.8261648746 108% => OK
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 43.0 43.0788530466 100% => OK
Preposition: 51.0 52.1666666667 98% => OK
Nominalization: 2.0 8.0752688172 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1827.0 1977.66487455 92% => OK
No of words: 412.0 407.700716846 101% => OK
Chars per words: 4.43446601942 4.8611393121 91% => OK
Fourth root words length: 4.50530610838 4.48103885553 101% => OK
Word Length SD: 2.6201757037 2.67179642975 98% => OK
Unique words: 219.0 212.727598566 103% => OK
Unique words percentage: 0.531553398058 0.524837075471 101% => OK
syllable_count: 585.9 618.680645161 95% => OK
avg_syllables_per_word: 1.4 1.51630824373 92% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 9.59856630824 73% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 2.0 4.94265232975 40% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 43.4832049836 48.9658058833 89% => OK
Chars per sentence: 87.0 100.406767564 87% => OK
Words per sentence: 19.619047619 20.6045352989 95% => OK
Discourse Markers: 4.04761904762 5.45110844103 74% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 17.0 5.5376344086 307% => Less language errors wanted.
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.152972277886 0.236089414692 65% => OK
Sentence topic coherence: 0.0459155899171 0.076458572812 60% => OK
Sentence topic coherence SD: 0.082453456764 0.0737576698707 112% => OK
Paragraph topic coherence: 0.121736985507 0.150856017488 81% => OK
Paragraph topic coherence SD: 0.135511564738 0.0645574589148 210% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 9.2 11.7677419355 78% => Automated_readability_index is low.
flesch_reading_ease: 69.11 58.1214874552 119% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 8.3 10.1575268817 82% => OK
coleman_liau_index: 8.41 10.9000537634 77% => OK
dale_chall_readability_score: 7.68 8.01818996416 96% => OK
difficult_words: 81.0 86.8835125448 93% => OK
linsear_write_formula: 7.0 10.002688172 70% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 8.0 10.247311828 78% => OK
What are above readability scores?
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Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.