American wood company ecocertification
The reading and the lecture both explain the effect of the certification of American wood companies for maintaining ecologically friendly practices in wood production on the consumers. The author of the article argues that it will lead to a decrease in the number of consumers that patronize the ecocertified products based on three reasons. However, the professor refutes these arguments with explanations and evidence. His position is that the ecocertification will encourage consumers to prefer and purchase the certified woods.
First, the author claims that American consumers will not trust the advertising claims, hence, will not be motivated to purchase the products. The professor disagree with this point. He stated that the consumers do not treat all advertisement as the same. He further explained that the advertising claims by a company about its product are distinguished from those made by the independent certification agencies. Hence, the consumers trust the independent certification agencies and the consumers will buy the wood products certified by them.
Furthermore, the author of the article mentions that the ecocertified woods will be more expensive than the non-certified woods, thereby hindering the consumers from purchasing it. On the contrary, the professor believes this is false. He supported this opinion with an evidence from a study which shows that price only affects a consumer’s decision to purchase a product if the price difference between a product and its counterpart is wide. He added that if the price is less than 5%, just like that of the certified woods and non-certified woods, then other factors influence the consumer’s choice.
Finally, the author suggests that American companies should not be abreast with international development since most of their products are sold in the United States. However, the professor opposes this opinion. He argues that wood companies should also focus on international development not just for the sales of their products internationally but also to prevent foreign competition in the country.
In conclusion, the Professor refutes the claims made by the author of the article. He provided explanations and evidence for his refutation.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2022-10-09 | funmiphysio | 73 | view |
| 2022-05-14 | Pri_Judy | 88 | view |
| 2022-01-25 | Pema_Norzang | 81 | view |
| 2021-11-21 | riri14 | 85 | view |
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Transition Words or Phrases used:
also, but, finally, first, furthermore, hence, however, if, so, then, in conclusion, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 33.0 22.412803532 147% => Less pronouns wanted
Preposition: 38.0 30.3222958057 125% => OK
Nominalization: 16.0 5.01324503311 319% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1899.0 1373.03311258 138% => OK
No of words: 342.0 270.72406181 126% => OK
Chars per words: 5.55263157895 5.08290768461 109% => OK
Fourth root words length: 4.30037696126 4.04702891845 106% => OK
Word Length SD: 3.12203075311 2.5805825403 121% => OK
Unique words: 163.0 145.348785872 112% => OK
Unique words percentage: 0.476608187135 0.540411800872 88% => More unique words wanted or less content wanted.
syllable_count: 579.6 419.366225166 138% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.23620309051 134% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 54.3366563401 49.2860985944 110% => OK
Chars per sentence: 105.5 110.228320801 96% => OK
Words per sentence: 19.0 21.698381199 88% => OK
Discourse Markers: 5.55555555556 7.06452816374 79% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.197742850875 0.272083759551 73% => OK
Sentence topic coherence: 0.0554414650041 0.0996497079465 56% => OK
Sentence topic coherence SD: 0.0782941585107 0.0662205650399 118% => OK
Paragraph topic coherence: 0.112508920752 0.162205337803 69% => OK
Paragraph topic coherence SD: 0.085387340479 0.0443174109184 193% => OK
Essay readability:
automated_readability_index: 14.2 13.3589403974 106% => OK
flesch_reading_ease: 43.73 53.8541721854 81% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 14.91 12.2367328918 122% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 81.0 63.6247240618 127% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.