The speaker refutes the points made in the passage towards buying a franchise. She uses the findings made in a recent study to counter argue each of the statement made in the passage.
Contrary to the statement that there is reliable supply of goods and services in franchise contracts, the speaker says they force them to buy over priced goods and services. To abide by the contract the franchise owners will have to buy the over priced goods and services even though there are cheaper supplies available in market.
Talking about advertising the speaker says the parent company only advertises their product and not the franchise partner. There will be several such franchise partners and each franchise owner will have to advertise for themselves to stand strong in the market.
Lastly, the passage says franchise business is more secure as it has lesser failure rate. The speaker agrees that franchise could have lesser failure rate than an independent business. She brings in the light the third option for business, that is buying a pre-existing business which has got a much lesser failure rate than the franchise. Hence, franchise is not the most secure business.
With all these points the speaker tries to convey that, being a franchise partner with a reputed brand is not a best business possible in terms of supplies, advertising and security.
Grammar and spelling errors:
Line 1, column 84, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'She' must be used with a third-person verb: 'uses'.
Suggestion: uses
...passage towards buying a franchise. She using the findings made in a recent study to ...
^^^^^
Line 9, column 91, Rule ID: THE_SUPERLATIVE[1]
Message: Use 'the' with the superlative.
Suggestion: the
...that franchising a reputed brand is not a best business possible in terms of supp...
^
Transition Words or Phrases used:
hence, lastly, third, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 5.0 12.0772626932 41% => More relative clauses wanted.
Pronoun: 12.0 22.412803532 54% => OK
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1126.0 1373.03311258 82% => OK
No of words: 220.0 270.72406181 81% => More content wanted.
Chars per words: 5.11818181818 5.08290768461 101% => OK
Fourth root words length: 3.85128510684 4.04702891845 95% => OK
Word Length SD: 2.48800427838 2.5805825403 96% => OK
Unique words: 118.0 145.348785872 81% => More unique words wanted.
Unique words percentage: 0.536363636364 0.540411800872 99% => OK
syllable_count: 341.1 419.366225166 81% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 4.0 8.23620309051 49% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 37.8450516433 49.2860985944 77% => OK
Chars per sentence: 102.363636364 110.228320801 93% => OK
Words per sentence: 20.0 21.698381199 92% => OK
Discourse Markers: 3.18181818182 7.06452816374 45% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 1.0 4.33554083885 23% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.374440787853 0.272083759551 138% => OK
Sentence topic coherence: 0.143865057864 0.0996497079465 144% => OK
Sentence topic coherence SD: 0.0680353690039 0.0662205650399 103% => OK
Paragraph topic coherence: 0.178822216686 0.162205337803 110% => OK
Paragraph topic coherence SD: 0.0774235654715 0.0443174109184 175% => OK
Essay readability:
automated_readability_index: 12.7 13.3589403974 95% => OK
flesch_reading_ease: 51.18 53.8541721854 95% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 12.42 12.2367328918 101% => OK
dale_chall_readability_score: 7.93 8.42419426049 94% => OK
difficult_words: 46.0 63.6247240618 72% => More difficult words wanted.
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 22.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.