In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The article states that it is unlikely that American wood companies will adopt a new ecologically friendly practices in order to receive ecocertification and provides three reasons of support. However, the professor explains that there are good reasons to believe that it would happen and refutes each of the author's reasons.
First, the reading states that consumers in the United States would not pay attention to the ecocertification label because they are already exposed to so much advertising. The professor opposes this point by saying that consumers do not treat all advertising in the same way. The people are able to distinguish an independent certification from normal labels like "new" or "improved". In addition, ecological consumers will like an advertisement which contains ecocertification labels on it.
Second, the article claims that the price of ecocertified wood will increase due to the cost of the certification process and it is not good for business. However, the professor contends that although this reason is true, consumers will stop buying products if the difference between prices are significantly high. In that case, the price increase of ecocertified wood will be no more than 5%. Therefore, with such a small difference, consumers will use other factors rather than price to choose their products and an ecocertification label will be very attractive one.
Third, the reading avers that is not convincing the argument American companies need to keep up with the developments in the rest of the world. Conversely, the lecture refutes this point by stating that US companies should pay close attention to foreign competition. If the ecocertification starts to be a global trend, consumers will expect that American companies will use them too. But if it not the case, foreign companies will enter in the United States market and will start to sell wood in a way that domestic ones will not.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-04-18 | sonyeoso | 80 | view |
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2023-02-12 | zaid | 3 | view |
| 2023-02-02 | Rasika0511 | 70 | view |
| 2022-11-17 | Nina Tsarevich | 80 | view |
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Transition Words or Phrases used:
but, conversely, first, however, if, second, so, therefore, third, in addition, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 16.0 5.04856512141 317% => Less auxiliary verb wanted.
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 25.0 22.412803532 112% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 15.0 5.01324503311 299% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1644.0 1373.03311258 120% => OK
No of words: 309.0 270.72406181 114% => OK
Chars per words: 5.32038834951 5.08290768461 105% => OK
Fourth root words length: 4.1926597562 4.04702891845 104% => OK
Word Length SD: 3.20926291549 2.5805825403 124% => OK
Unique words: 163.0 145.348785872 112% => OK
Unique words percentage: 0.527508090615 0.540411800872 98% => OK
syllable_count: 513.0 419.366225166 122% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 30.3635287401 49.2860985944 62% => OK
Chars per sentence: 117.428571429 110.228320801 107% => OK
Words per sentence: 22.0714285714 21.698381199 102% => OK
Discourse Markers: 6.78571428571 7.06452816374 96% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.131339980994 0.272083759551 48% => OK
Sentence topic coherence: 0.0490253837395 0.0996497079465 49% => OK
Sentence topic coherence SD: 0.037328371562 0.0662205650399 56% => OK
Paragraph topic coherence: 0.0819071835055 0.162205337803 50% => OK
Paragraph topic coherence SD: 0.0205883123368 0.0443174109184 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.7 13.3589403974 110% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 13.58 12.2367328918 111% => OK
dale_chall_readability_score: 7.79 8.42419426049 92% => OK
difficult_words: 60.0 63.6247240618 94% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.