In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case, American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading is on wood companies in USA not seeking eco-certificate. It provides three supporting claims in order to buttress its position. However, the lecturer states American companies are seeking eco certificate. He refutes each of the reading claims.
First, the passage states USA wood companies did not pay attention on eco-certificate because of the mediocre products value. The professor refutes this position. He discloses, American consumers are discreet enough to choose what is good and what bad products type is.
Second, the reading claims, as an expensive products value often forces American companies not to registered for the certificate. However, the lecturer eviscerates this statement. He claims, American consumers are full aware about their environmental value more than the high product value. In order to retain atmosphere friendlier, they would rather buy high priced items.
Third, the given article displays, USA wood farms are not aware outside of their country, only thinks domestic milieu. The point is the quite problematic with the professor’s lecture. He presents, American companies are cognizant enough to retain international market. For this reason, they are interested to acquire eco-certificate.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-04-18 | sonyeoso | 80 | view |
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2023-02-12 | zaid | 3 | view |
| 2023-02-02 | Rasika0511 | 70 | view |
| 2022-11-17 | Nina Tsarevich | 80 | view |
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Transition Words or Phrases used:
but, first, however, if, second, so, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 1.0 5.04856512141 20% => OK
Conjunction : 1.0 7.30242825607 14% => More conjunction wanted.
Relative clauses : 0.0 12.0772626932 0% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 17.0 30.3222958057 56% => More preposition wanted.
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1065.0 1373.03311258 78% => OK
No of words: 185.0 270.72406181 68% => More content wanted.
Chars per words: 5.75675675676 5.08290768461 113% => OK
Fourth root words length: 3.68801715136 4.04702891845 91% => OK
Word Length SD: 3.02796317571 2.5805825403 117% => OK
Unique words: 110.0 145.348785872 76% => More unique words wanted.
Unique words percentage: 0.594594594595 0.540411800872 110% => OK
syllable_count: 334.8 419.366225166 80% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 12.0 21.2450331126 56% => The Avg. Sentence Length is relatively short.
Sentence length SD: 29.2228221316 49.2860985944 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 71.0 110.228320801 64% => OK
Words per sentence: 12.3333333333 21.698381199 57% => More words per sentence wanted.
Discourse Markers: 2.8 7.06452816374 40% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.27373068433 164% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.114842837148 0.272083759551 42% => OK
Sentence topic coherence: 0.0382234236635 0.0996497079465 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0452778452304 0.0662205650399 68% => OK
Paragraph topic coherence: 0.0721652207821 0.162205337803 44% => OK
Paragraph topic coherence SD: 0.00848092048517 0.0443174109184 19% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.9 13.3589403974 89% => Automated_readability_index is low.
flesch_reading_ease: 42.38 53.8541721854 79% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 15.24 12.2367328918 125% => OK
dale_chall_readability_score: 8.5 8.42419426049 101% => OK
difficult_words: 50.0 63.6247240618 79% => More difficult words wanted.
linsear_write_formula: 6.0 10.7273730684 56% => Linsear_write_formula is low.
gunning_fog: 6.8 10.498013245 65% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.