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The reading claims that a franchise is better than owning business and provides three reasons of support. However, the professor states that recently studies show that owning business has advantages over franchise and she refutes each of the author's reasons.

First, the article asserts that there is a problem to find a reliable suppliers for first time business owner and franchising companies have already found reliable suppliers. In contrast, the lecturer opposes this point by saying that one point that forced franchising companies to buy good and services that are cheap. She states that even thought this good and service is considerably cheap, but the owners still allow to buy these services from not reliable suppliers.

Second, the article avers that another advantage of a franchise is that it can save a new business a lot of money on advertising. On the other hand, the professor counters this point by explaining that the owners should agree to pay 6% from their sale to a franchise company. In fact, she says the this is a lot of money and the company has advantage because it advertises the company brand name of a product and not the owner business. So, it turns out less benefit from that.

Third, the passage posits that a franchise offers more security than starting an independent business. Conversely, the professor casts doubt on this point by stating that there is issue in security. Actually, she mentions that it is risky for franchise and the author in the reading didn't talk about htird point which is to buy exist name form previouse franchise company. In this case, the success will be twice.