Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing." The advertisers hire people,buzzers,who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as "new and improved." But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
The reading and listening materials have a conflict of opinions about " buzzing". Buzzing is a new way to advertise a product by consumers of that product. The author believes it is harmful to society and should be banned while the speaker holds the opposite view.
First, the author claims that because buzzers don't tell consumers that they get paid to praise the product, They mislead them. The speaker who is buzzer himself refutes this by saying that buzzers are ordinary consumers who like the product and simply support it. According to the speaker, they don't advertise the product they don't use or don't like thus they give true information.
Next, the author states that people tend to let their guard down and believe buzzers more easily and therefore get fooled more often. The speaker opposes this by explaining that consumers actually ask a lot of question like how long they use the product or what's different about the product and if buzzers don't have correct answers they refuse to buy the product.
And lastly, the author points out that "buzzing" increase skepticism in the social interaction. However, the speaker states that buzzers give an honest recommendation and as the result, Consumers will get worthy products. According to the speaker, this good feedback actually promotes healthy social relationships base on trust and respect among individuals.
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Grammar and spelling errors:
Line 3, column 47, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... the author claims that because buzzers dont tell consumers that they get paid to pr...
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Line 3, column 296, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...port it. According to the speaker, they dont advertise the product they dont use or ...
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Line 3, column 328, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...r, they dont advertise the product they dont use or dont like thus they give true in...
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Line 3, column 340, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... advertise the product they dont use or dont like thus they give true information. ...
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Line 5, column 258, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...n like how long they use the product or whats different about the product and if buzz...
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Line 5, column 307, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ferent about the product and if buzzers dont have correct answers they refuse to buy...
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Transition Words or Phrases used:
actually, first, however, if, lastly, so, therefore, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 11.0 7.30242825607 151% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 24.0 30.3222958057 79% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1177.0 1373.03311258 86% => OK
No of words: 225.0 270.72406181 83% => More content wanted.
Chars per words: 5.23111111111 5.08290768461 103% => OK
Fourth root words length: 3.87298334621 4.04702891845 96% => OK
Word Length SD: 2.71038241573 2.5805825403 105% => OK
Unique words: 128.0 145.348785872 88% => More unique words wanted.
Unique words percentage: 0.568888888889 0.540411800872 105% => OK
syllable_count: 347.4 419.366225166 83% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 37.8208041049 49.2860985944 77% => OK
Chars per sentence: 107.0 110.228320801 97% => OK
Words per sentence: 20.4545454545 21.698381199 94% => OK
Discourse Markers: 5.81818181818 7.06452816374 82% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230937909249 0.272083759551 85% => OK
Sentence topic coherence: 0.0991115443454 0.0996497079465 99% => OK
Sentence topic coherence SD: 0.0796252980193 0.0662205650399 120% => OK
Paragraph topic coherence: 0.148253759521 0.162205337803 91% => OK
Paragraph topic coherence SD: 0.0529002755772 0.0443174109184 119% => OK
Essay readability:
automated_readability_index: 13.4 13.3589403974 100% => OK
flesch_reading_ease: 59.64 53.8541721854 111% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 13.05 12.2367328918 107% => OK
dale_chall_readability_score: 8.35 8.42419426049 99% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 7.5 10.7273730684 70% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 10.0 11.2008830022 89% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.