Now listen to part of a lecture on the topic you just read about. Professor: Many people think that if you want to go into business for yourself, it's best to buy a franchise. But recently a study looked closely at franchises, and some of the findings call that idea into question. One interesting point was that many franchise contracts force franchise owners to ... to buy very specific goods and services, and those goods and services tend to be overpriced. In other words, even though there are equivalent goods and services available in the market, uh, that are considerably cheaper, the owners aren't allowed to buy them. Another point was about advertising. When you buy a franchise, you agree to pay up to six percent of your sum total in sales—that's quite a lot of money. One thing you're supposed to get in return for this money is that the company does the advertising for you. But the company doesn't advertise your business. What gets advertised is the company's brand, the company's products, which are sold by many other businesses in many other places. It turns out, individual franchise owners mostly get very little benefit—much less than they would get by spending even half that money to advertise their own business directly. Finally, the biggest issue: security. Starting a franchise is not the most secure option out there. True, it's less risky than starting an independent business. But there's a third option that the passage didn't talk about. You can buy an already existing independent business from a previous owner. And the study showed that independent businesses bought from previous owners have twice as much chance of success during the first four years as franchises
According to the reading passage, some think that it will be less risky to buy the license of franchises to open up a new business instead of starting independently. However, the result of a close study on franchising call into that idea to question.
First of all, providing the requirements on first-time businesses like equipment, raw materials and maintenance from franchises as a main supplier will eliminate the possible future problems. On the contrary, the professor asserts that new owners are forced by franchises to buy their requirements considerably expensive, although such equivalent products are available in markets with cheaper prices.
Moreover, the new owner can acquire more advantages and save more money by advertising on franchises. In contrast, the professor asserts that new owners have to pay about 6 percent of the total amount of every sell, although the franchises are advertising their brand and products which is sold by other individuals in other places and it will be cheaper for independent owners to advertise their businesses.
Finally, it seems that franchising is more secure approach by which the new owner can guarantee their successions. On the contrary, the professor dismisses the issue due to the fact that it is less risky than starting new business independently, but there is a third solution which is not in the reading passage. New owners can buy a previous independent business from their owners and it has been proven that during 4 years, such businesses are more successful in comparison to franchises.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-11-13 | yasy.j728@gmail.com | 85 | view |
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Transition Words or Phrases used:
but, finally, first, however, moreover, so, third, in contrast, first of all, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 17.0 22.412803532 76% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1311.0 1373.03311258 95% => OK
No of words: 250.0 270.72406181 92% => More content wanted.
Chars per words: 5.244 5.08290768461 103% => OK
Fourth root words length: 3.97635364384 4.04702891845 98% => OK
Word Length SD: 3.02110178577 2.5805825403 117% => OK
Unique words: 133.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.532 0.540411800872 98% => OK
syllable_count: 405.0 419.366225166 97% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 21.2450331126 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.7113475173 49.2860985944 129% => OK
Chars per sentence: 145.666666667 110.228320801 132% => OK
Words per sentence: 27.7777777778 21.698381199 128% => OK
Discourse Markers: 10.3333333333 7.06452816374 146% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162754436736 0.272083759551 60% => OK
Sentence topic coherence: 0.0811305110816 0.0996497079465 81% => OK
Sentence topic coherence SD: 0.0584802589252 0.0662205650399 88% => OK
Paragraph topic coherence: 0.118805406469 0.162205337803 73% => OK
Paragraph topic coherence SD: 0.0741967586803 0.0443174109184 167% => OK
Essay readability:
automated_readability_index: 17.1 13.3589403974 128% => OK
flesch_reading_ease: 44.07 53.8541721854 82% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.8 11.0289183223 125% => OK
coleman_liau_index: 13.41 12.2367328918 110% => OK
dale_chall_readability_score: 8.89 8.42419426049 106% => OK
difficult_words: 62.0 63.6247240618 97% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 12.8 10.498013245 122% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.