Summarize the points made in the lecture, being sure to explain how they cast doubt on specific points made reading passage.
In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The passage and the lecture are both about ecological certification of wood products to ensure that the products are made under high ecological standards. In the article, the writer believes that the ecocertification will not help wood companies in the United States to attract more customers. The lecturer doesn't agree with the author, so he explains reasons to support his view point.
First, the writer argue that American customers do not trust advertising about the ecocertification that made by the product manufacturer. The professor disputed this point by explaining that customers are able to distinguish between the advertising from product owner and the advertising from independent certification agency. Because of international reputation of the agency, people tend to trust that kind of advertising.
Second, the author states that higher price of certificated wood products hinders customers's purchasing. The speaker didn't agree with this idea, and describes that customers will concern about price only when the price gap is huge. In contrast, less than 5% gap is not effect the customers' decision. Moreover, consumers are likely to buy product that creates more value if the price is not different significantly.
Lastly, the author mentions that American companies will not concern global environment effects, if their products are not sold aboard. This claim was weakened by the professor: he argued that the companies should concern about foreign competition, because international competitor that got ecocertification can compete domestics company that do not have that certification eventually.
In conclusion, the lecture and the reading are both about ecological certification of wood products. The professor effectively challenged the claims made in the article.
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Grammar and spelling errors:
Line 5, column 205, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cribes that customers will concern about price only when the price gap is huge. I...
^^
Line 5, column 283, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...e. In contrast, less than 5% gap is not effect the customers' decision. Moreover,...
^^^^^^
Discourse Markers used:
['first', 'if', 'lastly', 'moreover', 'second', 'so', 'in conclusion', 'in contrast', 'kind of']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.315112540193 0.261695866417 120% => OK
Verbs: 0.135048231511 0.158904122519 85% => OK
Adjectives: 0.064308681672 0.0723426182421 89% => OK
Adverbs: 0.0450160771704 0.0435111971325 103% => OK
Pronouns: 0.0128617363344 0.0277247811725 46% => OK
Prepositions: 0.128617363344 0.128828473217 100% => OK
Participles: 0.0225080385852 0.0370669169778 61% => OK
Conjunctions: 3.26945740892 2.5805825403 127% => OK
Infinitives: 0.0192926045016 0.0208969081088 92% => OK
Particles: 0.0 0.00154638098197 0% => OK
Determiners: 0.11575562701 0.128158765124 90% => OK
Modal_auxiliary: 0.016077170418 0.0158828679856 101% => OK
WH_determiners: 0.0128617363344 0.0114777025283 112% => OK
Vocabulary words and sentences:
No of characters: 1820.0 1645.83664459 111% => OK
No of words: 268.0 271.125827815 99% => OK
Chars per words: 6.79104477612 6.08160592843 112% => OK
Fourth root words length: 4.04607285448 4.04852973271 100% => OK
words length more than 5 chars: 0.429104477612 0.374372842146 115% => OK
words length more than 6 chars: 0.361940298507 0.287516216867 126% => OK
words length more than 7 chars: 0.257462686567 0.187439937562 137% => OK
words length more than 8 chars: 0.201492537313 0.113142543107 178% => OK
Word Length SD: 3.26945740892 2.5805825403 127% => OK
Unique words: 141.0 145.348785872 97% => OK
Unique words percentage: 0.526119402985 0.539623497131 97% => OK
Word variations: 51.4178668644 53.8517498576 95% => OK
How many sentences: 14.0 13.0529801325 107% => OK
Sentence length: 19.1428571429 21.7502111507 88% => OK
Sentence length SD: 45.4975330123 49.3711431718 92% => OK
Chars per sentence: 130.0 132.220823453 98% => OK
Words per sentence: 19.1428571429 21.7502111507 88% => OK
Discourse Markers: 0.642857142857 0.878197800319 73% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 2.0 3.39072847682 59% => OK
Readability: 55.3368869936 50.5018328374 110% => OK
Elegance: 2.41666666667 1.90840788429 127% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216465790021 0.549887131256 39% => OK
Sentence sentence coherence: 0.149520290984 0.142949733639 105% => OK
Sentence sentence coherence SD: 0.0536697986952 0.0787303798458 68% => OK
Sentence paragraph coherence: 0.666698454624 0.631733273073 106% => OK
Sentence paragraph coherence SD: 0.101602342589 0.139662658121 73% => OK
Sentence topic coherence: 0.113307388049 0.266732575781 42% => OK
Sentence topic coherence SD: 0.0623610015749 0.103435571967 60% => OK
Paragraph paragraph coherence: 0.316259288306 0.414875509568 76% => OK
Paragraph paragraph coherence SD: 0.0964674864772 0.0530846634433 182% => OK
Paragraph topic coherence: 0.163349607691 0.40443939384 40% => OK
Paragraph topic coherence SD: 0.0794116126248 0.0528353158467 150% => OK
Task Achievement:
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.26048565121 70% => OK
Positive topic words: 5.0 3.49668874172 143% => OK
Negative topic words: 3.0 3.62251655629 83% => OK
Neutral topic words: 2.0 3.1766004415 63% => OK
Total topic words: 10.0 10.2958057395 97% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.6666666667 out of 100
Scores by essay e-grader: 20.0 Out of 30
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.