The passage provides three reasons that American wood companies won't be interested in obtaining the eco-certification from an international organization, while the lecturer refutes the arguments by providing opposite predictions about wood companies' attitude toward the eco-certification.
First, the passage asserts that American people won't care about the eco-certification label on the products because there are already numerous advertisements in the United States, on which people don't trust. However, the lecturer points out that American people don't treat all the advertisements the same. They distinguish between the case that companies talk about their products and the case that a reputable international organization verifies a product. He claims that people would favor the products that have this certification.
Furthermore, the passage claims that acquiring this certification will result in an increase in prices of products. The lecturer agrees with the statement but mentions that the product cost will only affect the decision of people if its price is much higher or much lower than competitive ones. Thus, the small amount of increase caused by obtaining eco-certification won't influence the interest of American people in products which have this label.
Finally, the passage illustrates that American wood companies mostly sell their products in the United States, and consequently, they don't pay attention to foreign markets. Conversely, the lecturer argues that even if the companies don't care about foreign purchasers, they do care about the foreign competition. The companies are afraid of the situation where a foreign company conquers the markets inside the United States, and as a result, they would seek this certification in order to keep up with the competition with international companies in fascinating American customers.
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Grammar and spelling errors:
Line 1, column 241, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...oviding opposite predictions about wood companies attitude toward the eco-certification. ...
^^^^^^^^^
Line 3, column 197, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s in the United States, on which people dont trust. However, the lecturer points out...
^^^^
Line 3, column 263, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ecturer points out that American people dont treat all the advertisements the same. ...
^^^^
Line 7, column 135, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e United States, and consequently, they dont pay attention to foreign markets. Conve...
^^^^
Line 7, column 233, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...turer argues that even if the companies dont care about foreign purchasers, they do ...
^^^^
Transition Words or Phrases used:
but, consequently, conversely, finally, first, furthermore, however, if, so, thus, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 15.0 5.01324503311 299% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1592.0 1373.03311258 116% => OK
No of words: 276.0 270.72406181 102% => OK
Chars per words: 5.76811594203 5.08290768461 113% => OK
Fourth root words length: 4.07593519647 4.04702891845 101% => OK
Word Length SD: 3.21628130742 2.5805825403 125% => OK
Unique words: 143.0 145.348785872 98% => OK
Unique words percentage: 0.518115942029 0.540411800872 96% => OK
syllable_count: 496.8 419.366225166 118% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 21.2450331126 118% => OK
Sentence length SD: 63.1996704668 49.2860985944 128% => OK
Chars per sentence: 144.727272727 110.228320801 131% => OK
Words per sentence: 25.0909090909 21.698381199 116% => OK
Discourse Markers: 9.18181818182 7.06452816374 130% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254896050983 0.272083759551 94% => OK
Sentence topic coherence: 0.100251634162 0.0996497079465 101% => OK
Sentence topic coherence SD: 0.0314240929293 0.0662205650399 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.154193395235 0.162205337803 95% => OK
Paragraph topic coherence SD: 0.0218641861456 0.0443174109184 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 18.3 13.3589403974 137% => OK
flesch_reading_ease: 29.18 53.8541721854 54% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.4 11.0289183223 140% => OK
coleman_liau_index: 16.48 12.2367328918 135% => OK
dale_chall_readability_score: 8.65 8.42419426049 103% => OK
difficult_words: 66.0 63.6247240618 104% => OK
linsear_write_formula: 16.0 10.7273730684 149% => OK
gunning_fog: 12.0 10.498013245 114% => OK
text_standard: 16.0 11.2008830022 143% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.