Both lecture and article discusses about the advertising of the certified wood. According to reading certification wood advertising it is not good idea for all time because consumer not attract to certifying wood products and it is not get the benefits. However, according to lecture, the professor refutes the author presents reasons and explain the positive idea of the certified wood product.
Firstly, the passage states that customers watch same advertising certify product and they not trust to that product. On the other hand, the lecturer explains that consumer reactions are not same to all advertisement and they not treat such as wrong product. Independent product they have lots of confident to certify company.
Secondly, the article implies that uncertified wood is cheaper than certified wood so why costumer buys the higher price wood? Obviously customers save their money buy uncertified cheaper wood. In contrast, the speaker explains that price difference between certified and uncertified wood only less than five percentages and American consumer uses some extra money to buy certified product. Consumers pay small amounts of extra money and buy good and certified product.
Thirdly, the reading suggests that American company why not business with their own country states. Whereas, the professor point out that international business of wood because of maintain the competitions. All competitors put their eye on their business if they not supply to other country then fall behind in competition.
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Transition Words or Phrases used:
first, firstly, however, if, second, secondly, so, then, third, thirdly, whereas, in contrast, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 0.0 5.04856512141 0% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 17.0 22.412803532 76% => OK
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1290.0 1373.03311258 94% => OK
No of words: 235.0 270.72406181 87% => OK
Chars per words: 5.48936170213 5.08290768461 108% => OK
Fourth root words length: 3.91531732006 4.04702891845 97% => OK
Word Length SD: 2.75393787772 2.5805825403 107% => OK
Unique words: 126.0 145.348785872 87% => OK
Unique words percentage: 0.536170212766 0.540411800872 99% => OK
syllable_count: 387.9 419.366225166 92% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Interrogative: 0.0 0.116997792494 0% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.2831246522 49.2860985944 78% => OK
Chars per sentence: 99.2307692308 110.228320801 90% => OK
Words per sentence: 18.0769230769 21.698381199 83% => OK
Discourse Markers: 9.30769230769 7.06452816374 132% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.374456404589 0.272083759551 138% => OK
Sentence topic coherence: 0.143943450059 0.0996497079465 144% => OK
Sentence topic coherence SD: 0.0592009643938 0.0662205650399 89% => OK
Paragraph topic coherence: 0.216763184994 0.162205337803 134% => OK
Paragraph topic coherence SD: 0.0377917680095 0.0443174109184 85% => OK
Essay readability:
automated_readability_index: 13.5 13.3589403974 101% => OK
flesch_reading_ease: 44.75 53.8541721854 83% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 14.27 12.2367328918 117% => OK
dale_chall_readability_score: 8.29 8.42419426049 98% => OK
difficult_words: 56.0 63.6247240618 88% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.