The article states that US companies will not be interested in getting eco certification for their product and provides three reasons of support. However, the professor states that there good reasons that encourage US wood companies to seek eco certification and he refutes each of the author’s reasons.
First, the reading claims that US consumers would not value or pay particular attention to the eco certification label because they are exposed to so many advertisements. The professor refutes this point by explaining that consumers do not treat all advertisement the same way. US consumers can easily distinguish between advertisement that made by a company for its product and advertisement that made by independent agency. Since the eco certified wood would be advertised by independent agency, it would gain consumers confident easily. He concludes that consumers usually in favor of getting wood products that eco certified.
Second, the article posits that eco certified wood will be more expensive than uncertified wood because of the additional cost of getting certification. The professor, on the hand, states that economics studies have shown that consumers would only depend on price if the margin of price among products are highly expensive. But, if the difference between product is less than 5 % , as in the case of eco certified wood difference, consumers are likely to choose products depending on other factors. So, consumers adopt new ideas of preserving and protect environment, eco certified wood would be their first choice to purchase.
Third, the reading avers that pursuing certification would be sense for American companies if they marketed their product overseas. The professor opposes this point by saying that of course US companies should pay attention because of the foreign competitions inside the Unites States markets. Since US companies neglect the influence of eco certified wood on their markets, foreign companies will invade the wood business and compete them on selling certified wood which make US companies lose a lot of profits.
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Grammar and spelling errors:
Line 5, column 380, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ference between product is less than 5 % , as in the case of eco certified wood di...
^^
Transition Words or Phrases used:
but, first, however, if, second, so, third, of course
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 11.0 5.04856512141 218% => Less auxiliary verb wanted.
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 34.0 22.412803532 152% => Less pronouns wanted
Preposition: 36.0 30.3222958057 119% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1765.0 1373.03311258 129% => OK
No of words: 325.0 270.72406181 120% => OK
Chars per words: 5.43076923077 5.08290768461 107% => OK
Fourth root words length: 4.24591054749 4.04702891845 105% => OK
Word Length SD: 2.95295371759 2.5805825403 114% => OK
Unique words: 165.0 145.348785872 114% => OK
Unique words percentage: 0.507692307692 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 549.0 419.366225166 131% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Interrogative: 0.0 0.116997792494 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 4.0 1.25165562914 320% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 31.7258666114 49.2860985944 64% => OK
Chars per sentence: 126.071428571 110.228320801 114% => OK
Words per sentence: 23.2142857143 21.698381199 107% => OK
Discourse Markers: 3.78571428571 7.06452816374 54% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.482858563901 0.272083759551 177% => OK
Sentence topic coherence: 0.182262170438 0.0996497079465 183% => OK
Sentence topic coherence SD: 0.0622311588012 0.0662205650399 94% => OK
Paragraph topic coherence: 0.307718350917 0.162205337803 190% => OK
Paragraph topic coherence SD: 0.0566362095192 0.0443174109184 128% => OK
Essay readability:
automated_readability_index: 15.8 13.3589403974 118% => OK
flesch_reading_ease: 39.67 53.8541721854 74% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 14.51 12.2367328918 119% => OK
dale_chall_readability_score: 8.23 8.42419426049 98% => OK
difficult_words: 71.0 63.6247240618 112% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.