The reading passage states that eco-certification to American wood companies might not be a benefit to either the public or to the companies. The passage gives three supporting reasons. However, the professor in the lecture takes the positive side of eco-certification and asserts that it is certainly a benefit to the companies and the general public.
Firstly, the reading passage states that advertising the eco-certified products might not lure many customers. He says America is already prone to over advertising. Due to this, the citizens show a minimal amount of interest to the advertisements and hence they cannot trust the eco-certified products. In contrast, the professor argues that the public doesn't treat all the advertisements in the same manner. He says that advertising for independent certifications and own products is not the same in public's view. EcologIical minded Americans might react fairly to the eco-certified wood products advertisements by independent agencies which have an international reputation for trustworthiness.
Secondly, the reading passage states the wood products might become expensive due to eco-certification. Since the company has to bear the cost for the process of certification, this cost will be imposed upon the customers who want to buy those products. If the prices go high, people do not prefer these and they will opt for low price non-certified wood. Hence companies prefer to sell uncertified wood at lower prices rather than the high price of eco-certified wood. However, the professor asserts that people are not concerned about the price if the competing products price difference is less than 5 percent, which is the case of eco-certified products. In addition, he says that Americans are concerned about protecting and conserving the environment than money, thus they go for buying eco-certified products.
Thirdly, the reading passage says that eco-certification will be useful only if the products are marketed abroad. There is no sense in marketing eco-certified products within the country. On the contrary, the professor says that through eco-certification, the American companies can give a tough competition to the foreign companies. If the market of American companies become slow in capturing the local customers, then foreign companies might enter into the country by offering the products which American companies do not.
To conclude, the reading passage says that it is not worthy for wood companies to go for eco-certification because they neither attract customers nor gets profit. On the contrary, the professor emphasizes without eco-certification labels, foreign companies can enter and lure the Americal customers. Hence American companies should go for eco-certification products which can attract customers because of the label, their concern to a green environment.
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Grammar and spelling errors:
Line 1, column 338, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...inly a benefit to the companies and the general public. Firstly, the reading passage states...
^^^^^^^^^^^^^^
Line 3, column 354, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...t, the professor argues that the public doesnt treat all the advertisements in the sam...
^^^^^^
Line 5, column 357, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...l opt for low price non-certified wood. Hence companies prefer to sell uncertified wo...
^^^^^
Line 9, column 301, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... enter and lure the Americal customers. Hence American companies should go for eco-ce...
^^^^^
Transition Words or Phrases used:
first, firstly, hence, however, if, second, secondly, so, then, third, thirdly, thus, as to, in addition, in contrast, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 13.0 5.04856512141 257% => Less auxiliary verb wanted.
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 24.0 22.412803532 107% => OK
Preposition: 44.0 30.3222958057 145% => OK
Nominalization: 15.0 5.01324503311 299% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2429.0 1373.03311258 177% => OK
No of words: 434.0 270.72406181 160% => Less content wanted.
Chars per words: 5.59677419355 5.08290768461 110% => OK
Fourth root words length: 4.56428161445 4.04702891845 113% => OK
Word Length SD: 3.37069999031 2.5805825403 131% => OK
Unique words: 196.0 145.348785872 135% => OK
Unique words percentage: 0.451612903226 0.540411800872 84% => More unique words wanted or less content wanted.
syllable_count: 756.0 419.366225166 180% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 13.0 8.23620309051 158% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 6.0 2.5761589404 233% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 22.0 13.0662251656 168% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 39.6262758222 49.2860985944 80% => OK
Chars per sentence: 110.409090909 110.228320801 100% => OK
Words per sentence: 19.7272727273 21.698381199 91% => OK
Discourse Markers: 6.09090909091 7.06452816374 86% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 9.0 4.27373068433 211% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.369345116411 0.272083759551 136% => OK
Sentence topic coherence: 0.125742667675 0.0996497079465 126% => OK
Sentence topic coherence SD: 0.0776235252109 0.0662205650399 117% => OK
Paragraph topic coherence: 0.23582446164 0.162205337803 145% => OK
Paragraph topic coherence SD: 0.0477448221815 0.0443174109184 108% => OK
Essay readability:
automated_readability_index: 14.8 13.3589403974 111% => OK
flesch_reading_ease: 43.73 53.8541721854 81% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 15.2 12.2367328918 124% => OK
dale_chall_readability_score: 7.67 8.42419426049 91% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.