TPO-07 - Integrated Writing Task
In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The main idea of both the reading and the lecture are about issuing certification to wood companis. The reading states that unlike the other companies wood company in the United State will not adopt new, ecologically friendly practies so as to achieve eco-certification. The professor, on the contrary, refutes this poin of view by telling that tere are good reason that american companies seek for this eco-certification.
First of all, the author of reading asserts that American costumers do not trust in advertising claims and would not value or pay atttentin to the eco-certification label. The lecturer, on the other hand, refuses the author's point of view by arguing that Americal people do not treat to advertising in the same way, and moreover they can distinguishe between company advetrisement with independet agancy. Therefore, people feavorly react to this advertising with eco-certification.
secondly, the passage averts that eco-certificated wood will higher in price in comparison to uncertified wood; furthuremore, people influenced by price and would not by this product. The lecturer points out that the claim that peolpe would not buy high price products is true but how does this issue improtant and affect costumer. Moreover, he assets that this certfifcat will not change the price significantly and only 5 percent will increase. Therefore, costumer do choose some factors other than price to buy eco-certificated products. Due to the fact that these products are environmentally friendly peolpe will buy them.
eventually, the passage claims that this certificate will be good for american company which have some business in the rest of world; moreover, this change is not consiving for aerican copany not having market on abroad. The lecturer, on the contrary, asserts that this eco-cerfticatin is good for foriegn competition. Moreover, if american company have not this certificate they will slowly lose their costumers and foriegn company will come to america and will be succed in this field.
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Grammar and spelling errors:
Line 1, column 236, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...opt new, ecologically friendly practies so as to achieve eco-certification. The professo...
^^^^^^^^
Line 1, column 272, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ies so as to achieve eco-certification. The professor, on the contrary, refutes thi...
^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Secondly
... advertising with eco-certification. secondly, the passage averts that eco-certificat...
^^^^^^^^
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Eventually
...tally friendly peolpe will buy them. eventually, the passage claims that this certifica...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, if, moreover, second, secondly, so, therefore, as to, first of all, on the contrary, in the same way, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 13.0 5.04856512141 257% => Less auxiliary verb wanted.
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1716.0 1373.03311258 125% => OK
No of words: 317.0 270.72406181 117% => OK
Chars per words: 5.41324921136 5.08290768461 106% => OK
Fourth root words length: 4.21953715646 4.04702891845 104% => OK
Word Length SD: 3.1614436245 2.5805825403 123% => OK
Unique words: 164.0 145.348785872 113% => OK
Unique words percentage: 0.517350157729 0.540411800872 96% => OK
syllable_count: 535.5 419.366225166 128% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 48.4010140727 49.2860985944 98% => OK
Chars per sentence: 122.571428571 110.228320801 111% => OK
Words per sentence: 22.6428571429 21.698381199 104% => OK
Discourse Markers: 9.35714285714 7.06452816374 132% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.435011000194 0.272083759551 160% => OK
Sentence topic coherence: 0.147661345841 0.0996497079465 148% => OK
Sentence topic coherence SD: 0.0825985379392 0.0662205650399 125% => OK
Paragraph topic coherence: 0.258454374684 0.162205337803 159% => OK
Paragraph topic coherence SD: 0.0510498128826 0.0443174109184 115% => OK
Essay readability:
automated_readability_index: 15.4 13.3589403974 115% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 14.39 12.2367328918 118% => OK
dale_chall_readability_score: 8.31 8.42419426049 99% => OK
difficult_words: 72.0 63.6247240618 113% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.