To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving there after their retirement. We must make listeners of these new residents. We could switch to a musical format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format of radio that is increasingly popular in our area.
As stated in the memorandum of the WWAC radio station manager, there might be a decline in the number of listeners but, the reasons provided for changing the format of radio channel is not convincing. It is quite natural that certain measures should to be taken in order to increase the profits. This can be done by increasing the number of listeners but, this argument is rife with holes and assumptions and hence, fails to provide cogent reasons.
The manager states that in order to reverse the decline of listeners, their company has decided to change from rock music but, it is not specified that the number of listeners have decreased due to rock-music format. There might be several other reasons like there may be constant disturbances in channel or there may be high number of commercials which of often urges one to switch to other channels etc. So, before jumping to the conclusion of moving from its original format, the company should carry out accurate survey in its listening area asking people what are the main reasons for their transition to the other channels. In order to support his argument, some detailed analysis should be carried out in form of a survey.
Similarly, the reasons provided in the memo for facing a decline despite of growth in listening zone are incongruous. Even though, it may be true that rise in inhabitants was due to elderly people but, this does not prove that they are not fond of rock-music. There are no age bars for music, even a small child can be a follower of classical music while an old man would prefer to listen rock music. Everyone has their own choice.
Likewise, the only explanation provided for changing to news and talk show is that the number of local sales of music have gone down and assuming that the people have started to find limited interest in them but, there might be other reasons like increase in piracy or limited sources for buying music etc. Also there is no guarantee that there news and music show would go hit because, people may like a particular radio jockey and this might be the reason for its success.
In short, the WWAC management group should first perform detail analysis of its existing format rather than switching over to new type based on assumptions.
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Discourse Markers used:
['also', 'but', 'first', 'hence', 'if', 'likewise', 'may', 'similarly', 'so', 'while', 'in short']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.243498817967 0.25644967241 95% => OK
Verbs: 0.174940898345 0.15541462614 113% => OK
Adjectives: 0.0827423167849 0.0836205057962 99% => OK
Adverbs: 0.0330969267139 0.0520304965353 64% => OK
Pronouns: 0.0307328605201 0.0272364105082 113% => OK
Prepositions: 0.139479905437 0.125424944231 111% => OK
Participles: 0.0567375886525 0.0416121511921 136% => OK
Conjunctions: 2.41418603267 2.79052419416 87% => OK
Infinitives: 0.0378250591017 0.026700313972 142% => OK
Particles: 0.00472813238771 0.001811407834 261% => OK
Determiners: 0.0851063829787 0.113004496875 75% => OK
Modal_auxiliary: 0.0378250591017 0.0255425247493 148% => OK
WH_determiners: 0.00472813238771 0.0127820249294 37% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2256.0 2731.13054187 83% => OK
No of words: 392.0 446.07635468 88% => OK
Chars per words: 5.75510204082 6.12365571057 94% => OK
Fourth root words length: 4.44960558625 4.57801047555 97% => OK
words length more than 5 chars: 0.331632653061 0.378187486979 88% => OK
words length more than 6 chars: 0.234693877551 0.287650121315 82% => OK
words length more than 7 chars: 0.145408163265 0.208842608468 70% => OK
words length more than 8 chars: 0.0790816326531 0.135150697306 59% => OK
Word Length SD: 2.41418603267 2.79052419416 87% => OK
Unique words: 201.0 207.018472906 97% => OK
Unique words percentage: 0.512755102041 0.469332199767 109% => OK
Word variations: 56.3135159066 52.1807786196 108% => OK
How many sentences: 14.0 20.039408867 70% => OK
Sentence length: 28.0 23.2022227129 121% => OK
Sentence length SD: 64.643646404 57.7814097925 112% => OK
Chars per sentence: 161.142857143 141.986410481 113% => OK
Words per sentence: 28.0 23.2022227129 121% => OK
Discourse Markers: 0.785714285714 0.724660767414 108% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 51.4693877551 51.9672348444 99% => OK
Elegance: 1.84158415842 1.8405768891 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300426052026 0.441005458295 68% => OK
Sentence sentence coherence: 0.109532440101 0.135418324435 81% => OK
Sentence sentence coherence SD: 0.0814673873492 0.0829849096947 98% => OK
Sentence paragraph coherence: 0.607323730441 0.58762219726 103% => OK
Sentence paragraph coherence SD: 0.195779276991 0.147661913831 133% => OK
Sentence topic coherence: 0.132655389493 0.193483328276 69% => OK
Sentence topic coherence SD: 0.0827697338111 0.0970749176394 85% => OK
Paragraph paragraph coherence: 0.342267819048 0.42659136922 80% => OK
Paragraph paragraph coherence SD: 0.162274110925 0.0774707102158 209% => OK
Paragraph topic coherence: 0.188668662872 0.312017818177 60% => OK
Paragraph topic coherence SD: 0.0635756276829 0.0698173142475 91% => OK
Task Achievement:
Sentences with positive sentiment : 7.0 8.33743842365 84% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 5.0 5.36822660099 93% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.