Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Nature's way, a health-related product franchise is planning to open a new store in plainsville. The author states that this store will prove to be successful since people in Plainsville are highly health conscious. The children of plainsville are required to participate in a health program. Thus, sales for Nature's way will surely be high. While, the correlations stated are logical and probable, the argument is based on questionable assumptions and faulty line of reasoning.

The author asserts that stores which are opened in areas where people lead healthy lives are lucrative. Plainsville is also such type of town and that would guarantee success for Nature's way store. However, the author fails to mention whether similar stores already exist in the area. If such is the case, then with other competition being already present in the market, the new store from Nature's way may not be that successful. Also, people tend to trust those products more which have been in the market for longer amount of time. Unless this assumption is supported by more reliable evidences, it cannot be used to buttress this argument.

Citing the merchant report, the author asserts that increased sales of running shoes and exercise clothing will guarantee large sale of the health related products. However, the connection between increased sale of sports merchandise and health products is quite unclear. It may be possible that a large number of people exercise but do not use or want to use a health product.

The number of people in the local club, weight training and aerobics classes are at an all time high, but will these people be interested in taking up the health product from Nature's way. Many people do not believe in using any external products for boosting their health. Thus, a large number of people living a healthy life does not warranty the use of a large amount of health related product. The author also mentions schoolchildren being a large part of their potential customers. These children are required to participate in fitness for life program which highlights the benefits of exercising. The implication of this evidence does not necessarily strengthen the author's case. A lot of children are more attracted towards fast food items and show little interest in food items that are healthy. In such case, the sale of the health product among children may not be high.

In sum, this arguments needs to backed up with more concrete evidence. A survey must be conducted for the residents of Plainsville which will determine whether the people including children would be interested in taking up the product provided by Nature's way. This will help in strengthening the argument.

Votes
Average: 6.6 (1 vote)
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Comments

Grammar and spelling errors:
Line 3, column 167, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ch type of town and that would guarantee success for Natures way store. However, ...
^^
Line 5, column 297, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
... quite unclear. It may be possible that a large number of people exercise but do not use or want ...
^^^^^^^^^^^^^^^^^
Line 7, column 280, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...oducts for boosting their health. Thus, a large number of people living a healthy life does not w...
^^^^^^^^^^^^^^^^^
Line 9, column 9, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ng children may not be high. In sum, this arguments needs to backed up with more ...
^^^^

Discourse Markers used:
['also', 'but', 'however', 'if', 'may', 'so', 'then', 'thus', 'while']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.27366255144 0.25644967241 107% => OK
Verbs: 0.181069958848 0.15541462614 117% => OK
Adjectives: 0.0884773662551 0.0836205057962 106% => OK
Adverbs: 0.0452674897119 0.0520304965353 87% => OK
Pronouns: 0.0082304526749 0.0272364105082 30% => OK
Prepositions: 0.123456790123 0.125424944231 98% => OK
Participles: 0.0555555555556 0.0416121511921 134% => OK
Conjunctions: 2.65679765441 2.79052419416 95% => OK
Infinitives: 0.0185185185185 0.026700313972 69% => OK
Particles: 0.00617283950617 0.001811407834 341% => OK
Determiners: 0.111111111111 0.113004496875 98% => OK
Modal_auxiliary: 0.0267489711934 0.0255425247493 105% => OK
WH_determiners: 0.0123456790123 0.0127820249294 97% => OK

Vocabulary words and sentences:
No of characters: 2698.0 2731.13054187 99% => OK
No of words: 444.0 446.07635468 100% => OK
Chars per words: 6.07657657658 6.12365571057 99% => OK
Fourth root words length: 4.5903493882 4.57801047555 100% => OK
words length more than 5 chars: 0.387387387387 0.378187486979 102% => OK
words length more than 6 chars: 0.274774774775 0.287650121315 96% => OK
words length more than 7 chars: 0.193693693694 0.208842608468 93% => OK
words length more than 8 chars: 0.11036036036 0.135150697306 82% => OK
Word Length SD: 2.65679765441 2.79052419416 95% => OK
Unique words: 213.0 207.018472906 103% => OK
Unique words percentage: 0.47972972973 0.469332199767 102% => OK
Word variations: 53.5788815628 52.1807786196 103% => OK
How many sentences: 25.0 20.039408867 125% => OK
Sentence length: 17.76 23.2022227129 77% => OK
Sentence length SD: 35.7077918668 57.7814097925 62% => OK
Chars per sentence: 107.92 141.986410481 76% => OK
Words per sentence: 17.76 23.2022227129 77% => OK
Discourse Markers: 0.36 0.724660767414 50% => More Discourse Markers wanted.
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 45.2374774775 51.9672348444 87% => OK
Elegance: 1.9298245614 1.8405768891 105% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.435339155974 0.441005458295 99% => OK
Sentence sentence coherence: 0.0866287971629 0.135418324435 64% => OK
Sentence sentence coherence SD: 0.0769231741218 0.0829849096947 93% => OK
Sentence paragraph coherence: 0.488983476474 0.58762219726 83% => OK
Sentence paragraph coherence SD: 0.126738781582 0.147661913831 86% => OK
Sentence topic coherence: 0.162541800364 0.193483328276 84% => OK
Sentence topic coherence SD: 0.0651234135174 0.0970749176394 67% => OK
Paragraph paragraph coherence: 0.400706282299 0.42659136922 94% => OK
Paragraph paragraph coherence SD: 0.0693633991594 0.0774707102158 90% => OK
Paragraph topic coherence: 0.306866469239 0.312017818177 98% => OK
Paragraph topic coherence SD: 0.0597263284331 0.0698173142475 86% => OK

Task Achievement:
Sentences with positive sentiment : 13.0 8.33743842365 156% => OK
Sentences with negative sentiment : 8.0 6.87684729064 116% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 8.0 5.36822660099 149% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.