"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving h

This argument is about the decline in listeners of radio channel. According to the author, despite population growth in their listening area there is a decline in the number of listeners. Furthermore, author also states that the growth of population has resulted mainly from people moving in there after their retirement. Furthermore, author also says that there has been a continuing decline in local sales of recorded music which suggest limited interest in music. Hence, author is suggesting that WWAC should change to a news and talk from its current rock-music format. However, in order to fully critique this editorial, we need to have a significant amount of additional evidence.

The first piece of evidence that author provide is the increase in the population growth which mainly consists of retired people. However, the author has not given any evidence about those people's choice and interest. A detailed survey should have been organized asking them about what they like music or news and talks ? If majority of the people support for music then obviously author stand is not convincing.

Another piece of evidence from the premise is that a continuing decline in local sales of recorded music suggests limited interest in music. There is no proof of why this decline in sales is happening. It might be because of non availabilty of new music in the stores, no more good music, popular one like before, no hit songs. Clearly then the author conclusion to switch from rock-music to news and talk is not valid.

One more problem with this editorial is that there is no certaintity that the switch from rock-music to news and talk format will increase in the number of listeners. It may be that the residents don't like news and talk either. Moreover it may be the case that large number of listeners to rock-music included teenagers who are now busy in their examinations. That is why there is a decrease in rock-music listeners.

The author has not offered convincing evidence to support his views. He should have strenghtened his agrument by providing a concrete details on why to switch from rock-music to news and talk format. To conclude whether the owners should change from its current rock-music format to news and talk format, different questions relating the relevant evidence is required. The author has to work towards making his assumption logically more correct.