7. The following is a recommendation from the Board of Directors of Monarch Books.We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because

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7. The following is a recommendation from the Board of Directors of Monarch Books.

We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café.

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

Since there are many bookstore with its own café, it could be very good recommendation to consider. However, the following argument that Monarch books open a cafe in its store is not logically convincing since the premises in support of the recommendation is still questionable and does not fully support the idea.

The board of director of Monarch Books says that more customers would attract to the store by opening the café. It is, however, unclear the correlation between a large customers base by variety selection of books and opening the cafe. What aspect of the store would customers be a...

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