Companies use a variety of methods to improve the sales and their products. What are those methods? Which is the most effective method?
In the midst of competitive world, organizations deploy different marketing techniques to enhance their bottom line. The innovative solutions may include offering discounts and conducting market research to improve the product features. Along with them the most critical and efficient method is to harness the mind share of the customer through advertising.
Companies adopt variety of marketing gimmicks like offering discounts and promotions, offering cheaper rates for bulk purchases getting customer feedback to enhance product capability bundled with mind boggling advertisements to gain sales. All of these measures force the customer to view the product offering and combined with weapon of steep discounts companies end up winning the customer. To exemplify, Jio, the telecom operator launched free data and voice calling for 3 months to gain non penetrated customers. Customer focussed various methods are used to entice the customer to complete the end purchase.
In my opinion, apt advertising is the right tool to gain market share for the product. Importantly, Advertisements are designed to alter the thoughts of prospective customer and convince him to spend on them. For example, Maruti started the tag line based advertisement to connect to hearts of middle class consumers by projecting Maruti Alto as ‘your first car’. Moreover, advertisements when connected well with human beings provide huge impetus to sales.
Fast reach out to the masses is the important mantra to bolster the sales of the organization which is majorly done through various channels. While discounts, bulk purchase, market research to improve the product remain the traditional ways of improving customer base, advertising is being considered the strongest and productive tool to reach out to the non customers and gain the wallet share.
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Transition Words or Phrases used:
first, if, may, moreover, so, well, while, for example, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 7.0 24.0651302605 29% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1571.0 1615.20841683 97% => OK
No of words: 279.0 315.596192385 88% => More content wanted.
Chars per words: 5.63082437276 5.12529762239 110% => OK
Fourth root words length: 4.08696624509 4.20363070211 97% => OK
Word Length SD: 2.90342492348 2.80592935109 103% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.605734767025 0.561755894193 108% => OK
syllable_count: 477.9 506.74238477 94% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 50.1584471698 49.4020404114 102% => OK
Chars per sentence: 120.846153846 106.682146367 113% => OK
Words per sentence: 21.4615384615 20.7667163134 103% => OK
Discourse Markers: 5.30769230769 7.06120827912 75% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.115340443356 0.244688304435 47% => OK
Sentence topic coherence: 0.0410223421319 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0499810279227 0.0667982634062 75% => OK
Paragraph topic coherence: 0.0713753604706 0.151304729494 47% => OK
Paragraph topic coherence SD: 0.0469169357835 0.056905535591 82% => OK
Essay readability:
automated_readability_index: 15.8 13.0946893788 121% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 15.37 12.4159519038 124% => OK
dale_chall_readability_score: 10.0 8.58950901804 116% => OK
difficult_words: 94.0 78.4519038076 120% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.