"The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.' Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
The argument argues that devoting increased time to national news and less time to weather and local news has caused the television station to experience a loss in viewers and advertising revenues. While this could be a logically feasible argument, it lacks specific additional evidence that would help alfor a more in-depth evaluation.
First of all, it would be beneficial to have the business manager clarify what about the station's coverage of weather and local news is causing viewer complaints. There can be many possible explanations for why the viewers are complaining about the station's coverage of weather and local news. For example, it could be because the late-night news program is devoting less time to weather and local news, as the memorandum states. However, it can also be due to other miscellaneous reasons. Perhaps the station hired a new anchor for the weather and local news section and that newsanchor's inexperienced background has diminished the quality of the program. Or maybe it is because the weather information the station is propagating has been mostly inaccurate. The actual explanation behind the viewer complaints is critical for a fair evaluation of the argument to be conducted. If the complaints are in response to the decreased time, then the overall argument that restoring the time devoted to weather and local news would attract more viewers would hold true. However, if it is due to other factors such as a poor newsanchor or inaccurate weather information, then increasing the time devoted to weather and local news would only further irritate the viewers.
To best evaluate the argument, it would also be important for the business manager to reveal why local businesses have canceled their advertising contracts with the station. Similarly, the reasoning behind this decision can be tied to the decreased time devoted to weather and local news. However, it can also be due to other factors. It is possible that advertisers no longer want to work with the station because a station representative made a public and radical comment that contradicts with many advertising companies' morals and values. If this is the case, then such evidence would weaken the overall argument that restoring the time devoted to weather and local news would prevent the loss of advertising revenues. Restoring the time devoted for weather and local news would not be sufficient to transform the public image of the television station once it is tainted. On the other hand, if advertisers have indeed canceled their contracts because of the news time allocation, then such evidence would strengthen the overall argument. In that situation, restoring time devoted to weather and local news would target the stem of the problem and most likely restore advertising revenues.
Furthermore, providing evidence that viewers and advertisers both loved the time allocation for the weather and local news would also strengthen the overall argument. It is possible that the previous time allocation for weather and local news was most ideal for viewers and advertisers because it was shown during a rush hour. Hence, the timing of the news attracted maximum viewers and in turn satisfied the advertisers by increasing reach. As a result, if this is the case, restoring the time devoted to weather and local news to its former level would be sure to restore advertising revenues and higher viewership.
All in all, the memorandum's overall argument that the television station should restore the time devoted to weather and local news to its former level to increase viewership and advertising revenues would be bolstered by the support of more relevant and cogent evidence. Providing evidence on the reasons behind why local advertisers canceled their contracts and why viewers are filing complains would best allow the business manager to make the most logical decision to advance the television station.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-08-01 | ebgoldstein | 50 | view |
| 2018-06-29 | ch4ntell3 | 100 | view |
| 2018-05-13 | asianflamme | 55 | view |
| 2018-04-30 | Syed Mahmud | 33 | view |
| 2018-03-19 | Diablo | 69 | view |
- "The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complai 100
- "A nation should require all of its students to study the same national curriculum until they enter college". Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the positi 66
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 630 350
No. of Characters: 3243 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 5.01 4.7
Average Word Length: 5.148 4.6
Word Length SD: 2.707 2.4
No. of Words greater than 5 chars: 243 100
No. of Words greater than 6 chars: 213 80
No. of Words greater than 7 chars: 129 40
No. of Words greater than 8 chars: 83 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.2 21.0
Sentence Length SD: 7.542 7.5
Use of Discourse Markers (%): 0.56 0.12
Sentence-Text Coherence: 0.409 0.35
Sentence-Para Coherence: 0.538 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 90, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...business manager clarify what about the stations coverage of weather and local news is c...
^^^^^^^^
Line 3, column 250, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...y the viewers are complaining about the stations coverage of weather and local news. For...
^^^^^^^^
Transition Words or Phrases used:
also, first, furthermore, hence, however, if, may, similarly, so, then, while, for example, such as, as a result, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 30.0 11.1786427146 268% => Less conjunction wanted
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 37.0 16.3942115768 226% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3300.0 2260.96107784 146% => OK
No of words: 630.0 441.139720559 143% => Less content wanted.
Chars per words: 5.2380952381 5.12650576532 102% => OK
Fourth root words length: 5.00997013923 4.56307096286 110% => OK
Word Length SD: 2.75378481618 2.78398813304 99% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.360317460317 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 1035.9 705.55239521 147% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 48.2278591687 57.8364921388 83% => OK
Chars per sentence: 132.0 119.503703932 110% => OK
Words per sentence: 25.2 23.324526521 108% => OK
Discourse Markers: 5.8 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.367770899073 0.218282227539 168% => OK
Sentence topic coherence: 0.15109611784 0.0743258471296 203% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.102350063937 0.0701772020484 146% => OK
Paragraph topic coherence: 0.269221428297 0.128457276422 210% => OK
Paragraph topic coherence SD: 0.039700561198 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 130.0 98.500998004 132% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.