The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
“According to a recent report from our marketing
department, during the past year, fewer people
attended Super Screen-produced movies than in
any other year. And yet the percentage of positive
reviews by movie reviewers about specifi c Super
Screen movies actually increased during the past
year. Clearly, the contents of these reviews are not
reaching enough of our prospective viewers. Thus,
the problem lies not with the quality of our movies
but with the public’s lack of awareness that movies
of good quality are available. Super Screen should
therefore allocate a greater share of its budget next
year to reaching the public through advertising.”
Write a response in which you discuss what questions
would need to be answered in order to decide
whether the recommendation and the argument on
which it is based are reasonable. Be sure to explain
how the answers to these questions would help to
evaluate the recommendation.
The advertising director of the Super Screen Movie
production company believes that increasing the
amount of advertising the company does will increase
the amount of people attending Super Screen
produced movies. He believes this because during
the past year fewer people than ever before attended
Super Screen produced movies, yet the percentage of
positive reviews about specific Super Screen produced
movies increased over the past year. Ostensibly the
extra advertising would tout the good reviews written
about Super Screen movies. Before this plan is
implemented, however, Super Screen needs to address
some questions about its possible flaws.
First of all, the company needs to ask what
the actual number of people attending its movies
as compared to the movies of other production
companies is. The number of people going to movies
may have been in universal decline. If this is the
case and more people are going to see Super Screen
Movies than the movies of any other production
company, advertising about how fun it is to go to the
movie theater may do more to boost Super Screen
viewership than advertising promoting its own good
reviews.
Secondly, the company needs to ask what the
actual original number of positive reviews was. If
Super Screen movies received 1% positive reviews
last year and this year they received 2% positive
reviews, getting that message to viewers is not going
to increase Super Screen attendance. Making better
movies would be much more likely to increase
attendance rates.
Finally, Super Screen needs to ask what the
relationship is between its viewers and the movie
reviewers cited in the memo. Using a survey
distributed to its target audience, Super Screen could
determine if movie reviews have an effect on their
audience’s decision to go see a movie, whether movie
reviewers tended to have the same taste as the target
audience and exactly whether or not movie reviews
are reaching the audience. Super Screen also needs
to consider how its movie choices have affected the
separate movie reviewer and audience populations.
If the studio has switched from making megablockbuster
action movies to more nuanced dramas,
the general public may be less willing to go see their
movies even though movie critics prefer the dramas
to the action movies.
Finally the studio must ask whether the
percentage of positive reviews is really a relevant
way to measure the potential impact of movie
reviews. There are dozens of movie reviewers but
when deciding whether to not to go to a movie, the
general public will usually pick from among the 10
most popular movie reviews. These are the reviews
that will impress the public if they are included in
advertising. If the most popular movie reviewers
disliked Super Screen movies that a larger number
of small time film bloggers reviewed positively, Super
Screen needs to think of a new advertising strategy.
In conclusion, there are many questions Super
Screen needs to answer before using this advertising
director’s plan. They need to look carefully at actual
numbers, both of viewership and of positive reviews.
The also need to identify the relationship that
their target audience has with movie reviewers and
determine how their target audience feels about their
movies. Finally they need to take a nuanced look at
the movie reviews that they use in their advertising.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-27 | memory134231 | 41 | view |
| 2019-12-14 | yswang | 30 | view |
| 2019-09-01 | Ahmad Abdullah | 69 | view |
| 2019-07-12 | Mostafiz | 18 | view |
| 2019-03-19 | ajsj | 29 | view |
Comments
Essay evaluation report
flaws:
the arguments are not addressed properly. here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
---------------------
Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 549 350
No. of Characters: 2764 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.841 4.7
Average Word Length: 5.035 4.6
Word Length SD: 2.435 2.4
No. of Words greater than 5 chars: 219 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.955 21.0
Sentence Length SD: 10.99 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.377 0.35
Sentence-Para Coherence: 0.597 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 43, column 22, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ste as the target audience and exactly whether or not movie reviews are reaching the audienc...
^^^^^^^^^^^^^^
Line 49, column 5, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ion movies to more nuanced dramas, the general public may be less willing to go see their mo...
^^^^^^^^^^^^^^
Line 53, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...er the dramas to the action movies. Finally the studio must ask whether the percen...
^^^^^^^
Line 58, column 1, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...g whether to not to go to a movie, the general public will usually pick from among the 10 mo...
^^^^^^^^^^^^^^
Line 73, column 9, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...get audience feels about their movies. Finally they need to take a nuanced look at th...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, look, may, really, second, secondly, so, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2959.0 2260.96107784 131% => OK
No of words: 549.0 441.139720559 124% => OK
Chars per words: 5.3897996357 5.12650576532 105% => OK
Fourth root words length: 4.84053189512 4.56307096286 106% => OK
Word Length SD: 2.54417346181 2.78398813304 91% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.404371584699 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 877.5 705.55239521 124% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 65.8667105124 57.8364921388 114% => OK
Chars per sentence: 134.5 119.503703932 113% => OK
Words per sentence: 24.9545454545 23.324526521 107% => OK
Discourse Markers: 4.90909090909 5.70786347227 86% => OK
Paragraphs: 67.0 5.15768463074 1299% => Less paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.267243135581 0.218282227539 122% => OK
Sentence topic coherence: 0.0935721619251 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0777674669718 0.0701772020484 111% => OK
Paragraph topic coherence: 0.0636744152441 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.0669717037946 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.28 12.5979740519 113% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.